homepage

Wendy Bryce Wilhelm

Professor of Marketing [Bio]

Winter Quarter 2014 Office Hours: TR 12-2 PM and by appointment

General Items of Interest to Marketing Students

MKTG 381 Fundamentals of Marketing Research

Syllabus and Contract
Guidelines for Writing Up Portfolio of Work Performed
Exit Survey [Required]
Note: Prerequisites are Mktg 380, Mktg 381 & Mktg 382; additional courses may be required depending on the internship [e.g., ad agency internship requires Mktg483].
This is a 4 credit course [160 hours] that may be taken as an elective in the Mktg concentration.
Additional internship credit may be taken under Mktg 490 (see below); however, only 1 internship can be designated as an elective in the marketing concentration.

K (incomplete) Grade Plolicy: If you are receiving financial aid, you need to have your internship supervisor provide you with a signed & dated statement - preferably on company letterhead - at the end of the 10-week timeframe. The memo would indicate the student’s name, identify the class, and be addressed to WWU Financial Aid certifying that as of that point in time the student is satisfactorily meeting internship requirements.

MKTG 490 Variable Credit Internship [2 - 8 credits]

Syllabus and Contract
Note: Prerequisites are Mktg 380, 381 & 382; additional courses may be required depending on the internship. .
490 can not be used as one of the 4 marketing electives.
2 credits = 80 hours over 10 weeks

MKTG 474 Sustainable Marketing Strategies

Research and Journal Articles