Wendy Bryce Wilhelm

Professor of Marketing [Bio]

Finance and Marketing Department

College of Business and Economics

Western Washington University 

Bellingham WA 98225-9073

DW Kayaks.com

Email: Wendy.Wilhelm@wwu.edu   Phone: 360 650-4816

Fall Quarter 2013 Office Hours:  TR 12-2 PM and by appointment

Click Here To  Subscribe to our Marketing Listserv where Marketing Internships and Jobs are Posted

Click Here to Access the WWU Career Center Internship Database and Here to Access  Part-Time Jobs

Internship Database

General Items of Interest to Marketing Students

• Marketing Department Homepage
• Student Marketing Association [SMA] home page
• DECA Student Club 
• CBE Homepage
• WWU Homepage
• Student Handbook
• WWU Sustainability Institute
• 2013 Google AdWords Online Marketing Challenge
  

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• Puget Sound Chapter of American Marketing Association [PSMA]
• Seattle Social Media Club
  
• American Marketing Association (national) [AMA]
• Puget Sound Research Forum
• Advertising Educational Foundation
• Advertising Age Magazine
• Ad Critic (TV ads)
• Voyager (TV ads)
• Voyager (Print ads)
• YouTube.com
• Secondlife.com

MKTG 381 Fundamentals of Marketing Research

• Syllabus for Fall Quarter 2013
• SPSS Student Assistant Tutorials
• "Test Me" questions for the SPSSSA tutorials
• Qualtrics Survey Software: "Click here to create an account"
• Qualtrics Tutorial: "Create Survey" Video 
• Textbook WEB Site for Students
• Group Assignment #1: Using Secondary Data
  
• Group Assignment #2 Questionnaire Development
• Group Assignment #3 Descriptive Statistics/Hypothesis Tests
• Group Assignment #4 Differences Analysis
• Group Assignment #5 Associative Analysis
• Group Assignment #6 Regression Analysis
• Midterm Review
• Final Exam Review
• Integration Questions 

• Business Research Guide

MKTG 480  Marketing Internship [ 4 credits]

• Syllabus and Contract
• Guidelines for Writing Up Portfolio of Work Performed
• Exit Survey [Required]
• Note:  Prerequisites are Mktg 380, Mktg 381 & Mktg 382; additional courses may be required depending on the internship  [e.g., ad agency internship requires Mktg483].
• This is a 4 credit course [160 hours] that may be taken as an elective in the Mktg concentration.
• Additional internship credit may be taken under Mktg 490 (see below); however, only 1 internship can be  designated as an elective in the marketing concentration.


• K (incomplete) Grade Plolicy: If you are receiving financial aid, you need to have your  internship supervisor provide you  with a signed & dated statement - preferably on company letterhead - at the end of the 10-week timeframe. The memo would indicate the student’s name, identify the class, and be addressed to WWU Financial Aid certifying that as of that point in time the student is satisfactorily meeting internship requirements.



MKTG 490  Variable Credit Internship [2 - 8 credits]

• Syllabus and Contract
• Note:  Prerequisites are Mktg 380, 381 & 382; additional courses may be required depending on the internship. .
• 490 can not be used as one of the 4 marketing electives.
• 2 credits = 80 hours over 10 weeks

MKTG 474 Sustainable Marketing Strategies

• Syllabus for Fall Quarter 2013
• Ottman Website
  
• Okala Design Curriculum WEB site
• WWU Sustainability Institute
• Marketing Plan Template
• Blogs and News
• Blogger.com
• Joel Makower's Blog [GreenBiz.com]
• Grist: Environmental News and Commentary
• GreenBiz.com
• Greener Design
• Sustainability Marketing Blog

• Videos & Creative Communications
• The Story of Stuff
• Big Picture TV
• Ad Busters
• YouTube.com (sustainability)
• Ted.com
• UNEP: Creative Gallery on Sustainability Communications

• Other Ecological Footprint Reduction Calculators

•  Carbon Footprint Calculator WWU

Conjoint Research



• Cell Phone Study 
• Cell Phone Conjoint  


• Cell Phone2 Conjoint
• Product Life Span Study
• Sustainability Survey:sus2
• Course Evaluation Study: PARE
• Tax Conjoint Study
• Course Evaluation Study: JME
• Car Financing Study: Cred
• 
  

Courses not Currently Taught

• Marketing 483/ IMC

• Syllabus for Fall Quarter 2007
• Textbook WEB site - Check Interactive Study Center for Chapter Summaries, etc.
• Library Resource Guide
• Bibliography of U. of Texas Links to Advertising and Promotion Information
• Review for Midterm
• Review for Media Test
• Review for Final

• Guidelines for Grading  Overall IMC Project

• Guidelines for Writing Creative Strategy

• Nielsen Ratings for Television (Zap2it)

• Nielsen Ratings for Television (Futon Critic)

• Lists and Pricing for Direct Marketing Programs

• Other Lists and Pricing for Direct Marketing Programs

• Pricing for trade show displays, postage, promotional products, etc.

• Blog Ads

• Social Networking Sites