Western Washington University Western Washington University ------------------------------------------------------------------------- --------------------------------

Seminar in Management:
Environmental Management
Winter 2009

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Course Schedule:


06 January Course Introduction

Syllabus Overview

08 January

Topic: Environmental Ethics

Download PowerPoint for this class session by clicking here

Session Facilitator: Dunn

DISCUSSION QUESTIONS

Reading Assignment:

Environmental Ethics. Stanford Encylopedia of Philosophy
Sagoff, Mark. Zuckerman's Dilemma: A Plea for Environmental Ethics. Hastings Center Report, September/October 1991, p. 32.
Nash, J.A. Ethics and the Economics Ecology Dilemma: Toward a Just, Sustainable, and Frugal Future
Holmes, Ralston III. Global Environmental Ethics: A Valuable Earth.
Locke, John An Essay Concerning the True Original, Extent and End of Civil Government. [CHAPTER V: Of Property]
Brown, Lester R. Eco-Economy: Building an Economy for the Earth. [CHAPTER 1: The Economy and the Earth]

REFLECTIVE JOURNAL: Reflect on the shortcomings of traditional ethical theory to adequately capture a 'value' for the natural environment. If applicable, additionally reflect on the shortcomings of your own religious and/or spiritual tradition to adequately capture a 'value' for the natural environment.

13 January

Topic: Systems Theory

Mindwalk: A film for passionate thinkers

To watch on Googlevideo click here

DISCUSSION QUESTIONS

Reading Assignment:

Diamond, Jarod. Easter's End. Discover, August 1995.
Capra, G. The Turning Point (Chapter 2--excerpted)

REFLECTIVE JOURNAL: Discuss your position on the matter of whether humans are part of nature, or something separate and distinct from nature. Additionally, relect on the reasons you hold to this view.

15 January Topic: Ecofeminism and Environmental Justice

Session Facilitator: Craig Dunn

DISCUSSION QUESTIONS

Reading Assignment:

What is Ecofeminism Anyway?
Holmes, A. & Cowart, L. B. (1996) Environmental racism: The new liability for industrial site selection. Real Estate Issues
Crittenden, C. (2000). Ecofeminism Meets Business: A Comparison of Ecofeminist, Corporate, and Free Market Ideologies. Journal of Business Ethics, 24, 1, Pg 51, 13 pgs.
Merchant, C. (1996). The Death of Nature: Women and Ecology in the Scientific Revolution. Women and the Environment. New York: Routledge. (for book review click here)
Hovdesven, K. (2006) Bem Sex Role Inventory - Can You Measure Masculinity and Femininity?

CASE PROPOSALS DUE

WRITING ASSIGNMENT 1 DUE

20 January

Topic: Scarcity, Overconsumption, and the Market

Session Facilitator: Craig Dunn

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Chapter 3: Our Carbon Copies (or, Too Many Americans))

What's Your Share?.

You can easily compute your share of the commons by downloading this Excel spreadsheet
Vaknin. The Misconception of Scarcity.
Krautkraemer, J.A. Economics of natural resource scarcity: The state of the debate.
Wolfgram, E.F. Population, Resources & Environment.
Hanauer, H.G. Overpopulation and Overconsumption....
Korten, D.C. Sustainable Development....
Clapp, J. Distancing of Waste....
Harris, J. Consumption and the Environment.
Brown, L.R. A Planet Under Stress....
Hardin, G. The Tragedy of the Commons

MOVIE LINK: Soylent Green.

COMMONS GAME

CONTRACTS DUE

REFLECTIVE JOURNAL: Contemplate the impact of free market capitalism on scarcity as well as overconsumption and overpopulation. Is free market capitalism sustainable from a systems point of view? If so, for how long?

22 January

Topic: Government Policy and the Environment

Session Facilitator: Ryan Dales

DISCUSSION QUESTIONS

Reading Assignment:

CAFE Standards:

Government Rulings on CAFE standards (historical up to 2001)
PACCAR Annual Report 2007
Blog reporting on updated CAFE standards
NHTSA Summary on Environmental impact statement of cars and trucks
TITLE 49, UNITED STATES CODE SUBTITLE VI. MOTOR VEHICLE AND DRIVER PROGRAMS (PART C. INFORMATION, STANDARDS, AND REQUIREMENTS CHAPTERS 321, 323, 325, 327, 329, AND 331)
Why the Government's CAFE Standards for Fuel Efficiency Should Be Repealed, not Increased
Endangered Species Act:

Endangered Species Act Timeline
Endangered Species Act at 35
Reforming the Endangered Species Act to Protect Species and Property Rights
Federal Duck Stamp Program
Environmental Defense Fund EDS Breakdown and Lobbying opportunities
List of Endangered Species in North Carolina (see Species Descriptions)
List of Endangered Species in Illinois
The Alliance and SC Johnson

EDS Cap and Trade Program Cellulosic Ethanol Program
Makeup of the Earth’s Atmosphere (See bottom of page)
The Past 100 Years: The 20th Century's Human Climate Conundrum
Summary of EPA Small Business Initiatives and Activities

REFLECTIVE JOURNAL: What are the best examples you can provide of governmental policies and/or regulations which have proven effective in enhancing environmental sustainability?

27 January

Topic: Clean Technology
(focusing on the development of new technologies that replace existing high energy and material consuming, and polluting technologies)

Session Facilitator: Jeffrey Marinelli

DISCUSSION QUESTIONS

Reading Assignment:

Clean technology (Wikipedia)
A Consumer's Guide to Buying Clean Energy
Move Over, Gasoline: Here Come Biofuels
Solar energy 'revolution' brings green power closer
The Business Benefits of Going Green
Clean Technology: A Compelling Investment Opportunity
Can IT fuel clean energy technologies?
Moving Renewable Energy from the 'Green Ghetto' to Mainstream America
The Future Ain't What It Used to Be
Four New Environmentally Friendly Locomotives Goes to Work at Rail Yard
New Hybrid Locomotive’s Emissions Are Clean As a Whistle
Investing in clean energy, clean technology and carbon trading
THE CLEAN-TECH OPPORTUNITY

REFLECTIVE JOURNAL: What are the personal and institutional barriers to the adoption of clean technology...and how might these best be overcome?

29 January

Topic: Pollution Prevention
(focusing on reducing pollution from existing plants and processes)

Session Facilitator: Erik Kalstad

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Chapter 12: If It Isn't Boring, It Isn't Green)

This addresses the potential to reduce carbon emissions at the source
This addresses the expense of "capturing" carbon emissions
On the EPA website, Pollution Prevention is addressed (browse through the 9 links on this page)
The lack of grant money going to P2 across US regions

WRITING ASSIGNMENT 2 DUE

03 February

Topic: Life-Cycle-Assesment and Lify-Cycle-Design
(focusing on the inclusion of environmental considerations in the regular design of products and production processes)

Session Facilitator: Mike Hughes & Tim Dunphy

DISCUSSION QUESTIONS

Reading Assignment:

WWU Produces Audit of Local Company's Sustainability Practices...

Design for Disassembly
http://www.co-design.co.uk/design.htm

Business Eco-Design Tools
http://www.idsa.org/whatsnew/sections/ecosection/pdfs/IDSA_Business_Ecodesign_Tools.pdf

Eco-Indicator 95: Description of the Impact Assessment Methodology
http://www.pre.nl/eco-indicator95/eco-indicator95.htm#100scores

The Story of Stuff Video
http://www.storyofstuff.com/

REFLECTIVE JOURNAL: Suggest how a business process of your choosing could be 'reconceived' in light of life cycle analysis and/or life cycle design.

05 February

Topic: Loop-Closing
(focusing on re-use and recycling of waste-products through the cycle of the product)

Session Facilitator: Mike Hughes & Tim Dunphy

DISCUSSION QUESTIONS

Reading Assignment:

Core 77 Greener Gadgets Design Competition
http://www.core77.com/greenergadgets/

Introduction to Cradle to Cradle Design Framework
http://www.chinauscenter.org/purpose/CradleDesign.pdf

CLR Technology
http://www.closedlooprecycling.co.uk/Technology

A short video on Cradle to Cradle Design
http://www.ted.com/index.php/talks/william_mcdonough_on_cradle_to_cradle_design.html

Sustainable Materials
http://www.ecolect.net/materials

06 February

3:00-4:00 pm

Fraser 4

Executive in Residence Business Ethics Lecture

Mark W. Nelson

10 February

Topic: Environmental Accounting

Session Facilitator: Scott Newell

DISCUSSION QUESTIONS

Reading Assignment:

Scan Shell's sustainability report: http://www.shell.com/home/content/responsible_energy/sustainability_reports/dir_shell_sustainability_reports.html

A report on Environmental Accounting:
http://www.greeneconomics.net/accounting1.pdf

Great paper outlining the governing bodies of environmental accounting practices:
http://www.unpei.org/PDF/budgetingfinancing/Environmental-accounting.pdf

A full UN document written in 2001 regarding all areas of Environmental Management Accounting:
http://www.un.org/esa/sustdev/publications/proceduresandprinciples.pdf

WRITING ASSIGNMENT 3 DUE

12 February

Topic: Environmental Marketing and 'Greenwashing'

Session Facilitator: David King

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Chapter 8: Green is the New Red, White, and Blue; Chapter 9: 205 Easy Ways to Save the Earth)

http://www.greenbiz.com/feature/2008/11/24/the-four-simple-steps-pitch-perfect-green-marketing?page=0%2C2

            4 steps to an effective green marketing campaign

http://www.sustainableindustries.com/greenmarketing/36403904.html

            Highlights changing customer attitudes towards green marketing

http://www.terrachoice.com/files/6_sins.pdf

            Great PDF on the six sins on greenwashing

http://www.marketingcharts.com/direct/environmental-marketing-messages-often-misunderstood-4268/

            Statistics on consumer feelings towards companies and ‘environmental marketing’           

http://seattletimes.nwsource.com/html/motoring/2008498632_escalade12.html

            Editorial on the Escalade Hybrid with a pretty funny take on the SUV

Examples of Greenwashing

http://www.wired.com/techbiz/media/magazine/16-11/st_greenmarketing

            Featuring Comcast and Airbus

http://www.greenwashingindex.com/

            Featuring a variety of videos to browse, user rated on the level of greenwashing

http://www.thisisreality.org/

            Clean coal

REFLECTIVE JOURNAL: How is it that consumers know the difference between 'authentic' green and 'greenwashing'--or do they?

17 February

Topic: Environmental Management Systems
(focusing on changes in management structure and the provision of information on impacts relevant to the environment)

Session Facilitator: Jag Johal

DISCUSSION QUESTIONS

Reading Assignment:

Voluntary Environmental Management Systems/ISO 14001 (FAQs)
ISO 14001 2004 (TRANSLATED INTO PLAIN ENGLISH)
ISO 14001 Guidance Manual (National Center for Environmental Decision-Making Research)
ISO 14001 Environmental Management System Self-Assessment Checklist

19 February

Topic: The Diffusion of Innovation

Session Facilitator: Peter Nelson

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Chapter 11: The Stone Age Didn't End Because We Ran Out of Stones)

Will new technology be accepted?

Difussion Theory  
Bass Model Technology Diffusion
Microwave history

Emerging Technolgies

piezo electric
Personal Nuclear reactor
   Gizzmodo link questioning its authenticity
LED light bulb tech
Thin film solar
Spray on Solar
Solar powered TV
Car powered by its wheels
HP netbook packed in its own messenger bag

Moving forward

Why efficient light bulbs fail to thrive
LA handing out free CF bulbs
MIT innovation prize
Environmental spending in stimulus bill

REFLECTIVE JOURNAL: What specific mechanisms can you offer which would serve to expedite the diffusion of environmental innovations?

24 February

Topic: Case Preparation Day

WRITING ASSIGNMENT 4 DUE

26 February

Topic: Case Preparation Day

03 March

Topic: International Perspectives on Environmental Sustainability

Session Facilitator: Eric Strunk

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Part IV: China)

http://www.economist.com/displaystory.cfm?story_id=12970769

Norway, a country perceived a environmentally conscious, has some serious environmental issues

http://www.economist.com/research/articlesbysubject/displaystory.cfm?subjectid=348924&story_id=13109606

Environmental problems being passed from one country to another

http://www.economist.com/research/articlesbysubject/displaystory.cfm?subjectid=348924&story_id=13089462

Plan for international marine sanctuary, inspired by US actions, creates issues between US and Britain

http://www.economist.com/research/articlesbysubject/displaystory.cfm?subjectid=348924&story_id=13032525

Environmental concerns in another western country

http://envis.mse.ac.in/Environmenta90's.asp

India’s emphasis on environmental action

http://www.runnersworld.com/article/0,7120,s6-240-488--12892-1-1X2X3X4X5X6X7X8X9X10-11,00.html

US making a big impact on China’s environment and the health of its people

http://www.economist.com/world/international/displaystory.cfm?story_id=12208005

Environmental impact on third world countries caused by industrialized nations
http://www.economist.com/world/asia/displaystory.cfm?story_id=11751397
India’s environmental problems that indicate difficulties in following an environmental high road
05 March

Topic: Career Options within Environmental Management

Session Facilitator: Michelle Smith

DISCUSSION QUESTIONS

Reading Assignment:

Green Job Search website:
http://www.sustainablebusiness.com/index.cfm/go/greendreamjobs.main/?CFID=15065130&CFTOKEN=72972927

Environmental news:
http://gristmill.grist.org/story/2008/4/21/154539/284

Green employment news and job search:
http://www.greengeekjobs.com/

http://www.latimes.com/business/la-fi-greenjobs4-2009jan04,0,378269.story
 
http://www.environmentalcareer.com/

http://www.greencorps.org
 
http://www.greenjobs.com

Energy Independence and Security Act: Green Jobs
http://greencollartech.com/title-x-green-jobs-energy-independence-and-security-act.htm

Green Pathways PDF:
http://www.workforcealliance.org/atf/cf/%7B93353952-1df1-473a-b105-7713f4529ebb%7D/COWS%20ExecSumm%20Final.pdf

Energy job search website with a section on alternative/green energy careers
http://www.energycrossing.com/

REFLECTIVE JOURNAL: Articulate the 'values' which will be most central to your next job search. How will you ensure these values are respected by your next employer?

10 March

Topic: Case Project Presentations


*Economy or Environment*
Dales/Dunphy/Hughes
*Bellingham's Waterfron Development: Environmental Assessment*
Kalstad/Johal

*Tuna: The Ultimate Tragedy of the Commons*
Lehecka/Strunk
12 March

Topic: Case Project Presentations


*Hawaiian Superferry* (View the Superferry corporate link here)
Nelson/Smith
*Storing Carbon: Smart or Stupid?*
King/Marinelli
*Problematic Plastic Bags?*
Newell

REFLECTIVE JOURNAL: Provide your final reflections regarding the 'link' between your case analysis and the content of this course.

18 March

FINAL EXAMINATION

WRITING ASSIGNMENT 5 DUE


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