Western Washington University Western Washington University ------------------------------------------------------------------------- --------------------------------

Environmental Management Seminar
Winter 2011

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Course Schedule:


05 January Course Introduction
10 January

Topic: Systems Theory

Mindwalk: A film for passionate thinkers

To watch on Googlevideo click here

DISCUSSION QUESTIONS

Reading Assignment:

Michael V. Russo, Environmental Management: Reading and Cases (Chapter 1: Being Green: Strategies for a Sustainable World--Stuart L. Hart)
Michael V. Russo, Environmental Management: Reading and Cases (Chapter 13: The Next Industrial Revolution--Paul Hawken, Amory Lovins and L. Hunter Lovins)

Diamond, Jarod. Easter's End. Discover, August 1995.
Capra, G. The Turning Point (Chapter 2--excerpted)

SEMINAR PROPOSALS DUE

CASE PROPOSALS DUE

REFLECTIVE JOURNAL: Discuss your position on the matter of whether humans are part of nature, or something separate and distinct from nature. Additionally, relect on the reasons you hold to this view...and the implications of this view.

12 January

(Class meets 2:30-4:50 for today only)

Topic: Environmental Ethics

Download PowerPoint for this class session by clicking here

Session Facilitator: Dunn

DISCUSSION QUESTIONS

Reading Assignment:

Michael V. Russo, Environmental Management: Reading and Cases (Chapter 7: Discounting the Future: Economics and Ethics--Timothy J. Brennan)

Environmental Ethics. Stanford Encylopedia of Philosophy
Sagoff, Mark. Zuckerman's Dilemma: A Plea for Environmental Ethics. Hastings Center Report, September/October 1991, p. 32ff.
Nash, J.A. Ethics and the Economics Ecology Dilemma: Toward a Just, Sustainable, and Frugal Future
Holmes, Ralston III. Global Environmental Ethics: A Valuable Earth.
Locke, John An Essay Concerning the True Original, Extent and End of Civil Government. [CHAPTER V: Of Property]
Brown, Lester R. Eco-Economy: Building an Economy for the Earth. [CHAPTER 1: The Economy and the Earth]

Topic: Ecofeminism and Environmental Justice

Session Facilitator: Dunn

DISCUSSION QUESTIONS

Reading Assignment:

What is Ecofeminism Anyway?
Holmes, A. & Cowart, L. B. (1996) Environmental racism: The new liability for industrial site selection. Real Estate Issues
Crittenden, C. (2000). Ecofeminism Meets Business: A Comparison of Ecofeminist, Corporate, and Free Market Ideologies. Journal of Business Ethics, 24, 1, Pg 51, 13 pgs.
Merchant, C. (1996). The Death of Nature: Women and Ecology in the Scientific Revolution. Women and the Environment. New York: Routledge. (for book review click here)
Hovdesven, K. (2006) Bem Sex Role Inventory - Can You Measure Masculinity and Femininity?

REFLECTIVE JOURNAL: Reflect on the shortcomings of traditional ethical theory to adequately capture a 'value' for the natural environment. If applicable, additionally reflect on the shortcomings of your own religious and/or spiritual tradition to adequately capture a 'value' for the natural environment.
17 January

HOLIDAY

WRITING ASSIGNMENT 1 DUE

19 January

Topic: Scarcity, Overconsumption, and the Market

Session Facilitator: Lindsay Budzier/Jack Marolich

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Chapter 3: Our Carbon Copies (or, Too Many Americans))

Michael V. Russo, Environmental Management: Reading and Cases (Chapter 5: The Tragedy of the Commons--Garrett Hardin)

Compute your ecological footprint by clicking here (leave W# blank)

What's Your Share? (You can easily compute your share of the commons by downloading this Excel spreadsheet)

http://faculty.wwu.edu/dunnc3/rprnts.2005.10.10Vaknin.pdf (The Misconception of Scarcity)
http://web.ebscohost.com/ehost/pdfviewer/pdfviewer?hid=13&sid=c2967963-58ea-4fea-abe4-d345c31d3656%40sessionmgr12&vid=4 (The Post Scarcity World)
http://www.youtube.com/watch?v=gLBE5QAYXp8 (Video: The Story of Stuff, only first 5 minutes shown in class, not required to watch beforehand)
http://faculty.wwu.edu/dunnc3/rprnts.2005.10.10Sustainable.pdf (Sustainable Development)
-       http://web.ebscohost.com.ezproxy.library.wwu.edu/ehost/pdfviewer/pdfviewer?hid=7&sid=56ae47e6-3827-4c7b-b169-aae4370e4394%40sessionmgr13&vid=7 (When Drives are Dangerous: Drive Theory and Resource Overconsumption, Pg 6 “What Do Drives Have to Do With It?” to Page 10 through “Drive Theory”)
http://faculty.wwu.edu/dunnc3/rprnts.2005.10.10Brown.pdf (A Planet Under Stress. Take note of the “Creating an Honest Market Section)

COMMONS GAME

CONTRACTS DUE

REFLECTIVE JOURNAL: Contemplate the impact of free market capitalism on scarcity as well as overconsumption and overpopulation. Is free market capitalism sustainable from a systems point of view? If so, for how long?

24 January

Topic: Government Policy and the Environment

Session Facilitator: Sarah O'Dell

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Chapter 17: A Democratic China or a Banana Republic)
Michael V. Russo, Environmental Management: Reading and Cases (Chapter 6: EPA and the Evolution of Federal Regulation--Paul R. Portney)

- Global investment in green energy hit record in 2010
- Ethanol fuels: Energy security, economics and the environment
- A long bet on electric cars
- Eminent Domain
- Green Overdrive: Tesla & Toyota's EV RAV 4 (YouTube video)
- 2011 federal tax credits for consumer energy efficiency
- Objective for multiple-species conservation planning
- Product diffusion curve
- Toyota Prius: Government and corporate incentives
- The Endangered Species Act: who's saving what?
- Incorporating biological information in local land-use decision making: Designing a system for conservation planning
- Understanding vehicle emissions testing laws in your state

REFLECTIVE JOURNAL: What are the best examples you can provide of governmental policies and/or regulations which have proven effective in enhancing environmental sustainability?

26 January

Topic: International Perspectives on Environmental Sustainability

Session Facilitator: Yiying Wang

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Part IV: China)

Michael V. Russo, Environmental Management: Reading and Cases (Chapter 3: Scortched Earth: Will Environmental Risks in China Overwhelm Its Opportunities?--Elizabeth Economy and Kenneth Lieberthal)
Michael V. Russo, Environmental Management: Reading and Cases (Chapter 8: Measuring Nations' Environmental Sustainability--Marc A. Levy)

- China Leads Major Countries with $34.6 Billion Invested in Clean Technology
- China Footprint Report (read only Executive Summary and pages 24-31)
- WWF 2009 annual report
- Battery Powered Innovation
- Individualism and Collectivism: Reconsidering Old Assumptions
- Hope and Fear (read pages 51-52)
- President Hu and President Obama in Washington

REFLECTIVE JOURNAL: In what ways has the 'triumph' of global capitalism impacted the natural environment? What business opportunities are presented in the process?

31 January

Topic: Clean Technology
(focusing on the development of new technologies that replace existing high energy and material consuming, and polluting technologies)

Session Facilitator: Loren Bronczyk/Brian Karlberg

DISCUSSION QUESTIONS

Reading Assignment:

- Tiny 'nuclear batteries' unveiled
- Mini reactors show promise for clean nuclear power's future
- Hyperion mini nuclear reactor set to transform power generation
- Bill Gates goes (mini) nuclear -- backs 'small reactor' startup
- How fuel cells work
- The benefits of hydrogen will help move us to a sustainable energy economy

REFLECTIVE JOURNAL: What are the personal and institutional barriers to the adoption of clean technology...and how might these best be overcome?

02 February

Topic: Pollution Prevention
(focusing on reducing pollution from existing plants and processes)

Session Facilitator: Lisa Peterman/Samantha Hamlin

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Chapter 12: If It Isn't Boring, It Isn't Green)

- Pollution Prevention Concepts and Principles
- P2 Policy Statement (U.S. EPA)
- Pollution Prevention: Basic Information (U.S. EPA)
- Washington Must Do P2 (U.S. EPA)
- Is a Carbon Tax the Only Good Climate Policy?
- New Age Nuclear
- Sustainability In-depth: The Pollution Prevention Pays (3P) Program

WRITING ASSIGNMENT 2 DUE

04 February

2:00-3:15

PH 031

Guest Speaker: Mark Meyers

Special Class Topic: Environmental Law

07 February

Topic: Life-Cycle-Assesment and Lify-Cycle-Design
(focusing on the inclusion of environmental considerations in the regular design of products and production processes)

Session Facilitator: Jenn Parker

DISCUSSION QUESTIONS

Reading Assignment:

Michael V. Russo, Environmental Management: Reading and Cases (Chapter 24: Note on Life Cycle Analysis--Susan Svoboda)
Michael V. Russo, Environmental Management: Reading and Cases (Chapter 25: The LCA Impact and Interpretation Stages--Thomas E. Graedel and Branden R. Allenby)

- EIO-LCA: Free, Fast, Easy Life Cycle Assessment
- The Product Life Institute
- Industrial Ecology at Walmart
- Sustainable Product Design Best Best Practices
- Cradle to Cradle Framework
- Integrated Sustainable Life Cycle Design: A Review
- Herman Miller's Approach to Sustainable Design
- Intro: What LEED Is
- Biomimicry Guild
- Janine Benyus shares nature's designs
- Fellows Friday with Adital Ela
- Integrate Life Cycle Thinking and Sustainability into Product Design, Cost Effectively
- The Pitch: SUstainable Minds focuses ona a green product life cycle

REFLECTIVE JOURNAL: Suggest how a business process of your choosing could be 'reconceived' in light of life cycle analysis and/or life cycle design.

09 February

Topic: Loop-Closing
(focusing on re-use and recycling of waste-products through the cycle of the product)

Session Facilitator: Gabriel Starbuck

DISCUSSION QUESTIONS

Reading Assignment:

- Waste Not, Want Not
- From Sewage, Added Water for Drinking
- No Toilet-to-tap
- By-Product Synergy
- Introduction to Eco-Industrial Parks (MS Word Document)
- New Technologies and Innovation through Industrial Symbiosis
- Exploring Masdar City
- The Truth About Recycling
- Recycling Criticism
- Can Nuclear Waste Spark an Energy Revolution?

WRITING ASSIGNMENT 3 DUE

14 February

Topic: Diffusion of Innovation

Session Facilitator: Craig Dunn/Ed Love

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Chapter 11: The Stone Age Didn't End Because We Ran Out of Stones)

Michael V. Russo, Environmental Management: Reading and Cases (Chapter 12: Objection-Handling Clinic on Inhibiters to the Next Wave--Robert Willard)

- Diffusion of Innovations Theory
- Slater, S.F. & Mohr, J.J. Successful development and commercialization of technology innovation: Insights based on strategy type.
- Designing environmental policy to be innovation friendly
- Padel, Susanne. Conversion to Organic Farming: A Typical Example of the Diffusin of an Innovation?

- Group hopes to build 75-megawatt solar park near Cle Elum

REFLECTIVE JOURNAL: What specific mechanisms can you offer which would serve to expedite the diffusion of environmental innovations?

16 February

Topic: Environmental Marketing and 'Greenwashing'

Session Facilitator: Mindy Overlin

DISCUSSION QUESTIONS

Reading Assignment:

Thomas L. Friedman, Hot Flat, and Crowded (Chapter 8: Green is the New Red, White, and Blue; Chapter 9: 205 Easy Ways to Save the Earth)

Michael V. Russo, Environmental Management: Reading and Cases (Chapter 19: Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products--Jacquelyn A. Ottman, Edwin R. Stafford and Cathy L. Hartman)

- Greendex: Global consumer tacking survey results

- Take the survey to find out how your consumption compares to the rest of the world
- Cone releases 2008 Green Gap Survey: Americans misunderstand environmental marketing messages
- FTC moves may signal start of 'greenwashing' crackdown
- Green Guides: Summary of Proposal

- The Sins of Greenwashing 2010

- Greenwashing Index (browse for favorite example)
- McDonalds logo turns green in Germany
- Fiji water targeted in 'greenwashing' class action suit
- Since GM's issuing apologies, it owes us a big one for this (scroll to bottom to see article)
- What are the benefits of hiding environmental initiatives aka 'green blushing'?

REFLECTIVE JOURNAL: How is it that consumers know the difference between 'authentic' green and 'greenwashing'--or do they?

21 February

HOLIDAY

WRITING ASSIGNMENT 4 DUE

23 February

Topic: Environmental Accounting

Session Facilitator: Jack Armstrong/Brenda Levetsovitis

DISCUSSION QUESTIONS

Reading Assignment:

Michael V. Russo, Environmental Management: Reading and Cases (Chapter 16: A Primer on the Global Reporting Initiative--Kellie Fox, Beth Littlehales and Ryan Keenan)
Michael V. Russo, Environmental Management: Reading and Cases (Chapter 23: An Introduction to Environmental Accounting as a Business Management Tool--United States Environmental Protection Agency)

[FACILITATOR ASSIGNED READINGS HERE]

REFLECTIVE JOURNAL: What specific measures would it take for businesses to convert to full-cost accounting?
28 February

Topic: Environmental Management Systems
(focusing on changes in management structure and the provision of information on impacts relevant to the environment)

Session Facilitator: Craig Dunn

DISCUSSION QUESTIONS

Reading Assignment:

Michael V. Russo, Environmental Management: Reading and Cases (Chapter 27: Environmental Management Systems and Eco-Control--Stefan Schaltegger, Roger Burritt and Holger Petersen)

Environmental Management Systems (from US EPA; read Basic Information)
ISO 14000 Essentials (from ISO)
Taking the First Steps in Environmental Management
Case 8: Building an Environmental Management System

REFLECTIVE JOURNAL: What are the critical success factors for impementation of an effective Environmental Management System?
or
What was the best insight you will take away from today's class discussion with Kirk Myers of REI...and how might this insight impact your practice of business?
02 March

Topic: Greening as Strategic Opportunity

Session Facilitator: Carie Allison

DISCUSSION QUESTIONS

Reading Assignment:

Michael V. Russo, Environmental Management: Reading and Cases (Chapter 11: Strategy Originates Within the Organization--Andrew W. Hoffman)
Michael V. Russo, Environmental Management: Reading and Cases (Chapter 14: Environmental Product Differentiation: Implication for Corporate Strategy--Forest Reinhardt)
Michael V. Russo, Environmental Management: Reading and Cases (Chapter 17: The Eco-Advantage--Inc. Magazine)

[FACILITATOR ASSIGNED READINGS HERE]

REFLECTIVE JOURNAL: Outline the means by which a 'green' perspective might be successfully integrated with an organization's purpose, mission, objectives, goals and strategies.

07 March

Topic: Career Options within Environmental Management

Session Facilitator: Laura Poolman

DISCUSSION QUESTIONS

Reading Assignment:

- What is Strategy?
- Why Sustainability is Now the Key Driver of Innovation
- It's not What You Make, It's What You Stand For
- HP Green Strategies
- Dyson Environmental Engineering
- A New Social Contract for Green Business

Community Contact:

Green Foot Technologies

REFLECTIVE JOURNAL: Articulate the 'values' which will be most central to your next job search. How will you ensure these values are respected by your next employer?

09 March

Topic: Case Project Presentations


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16 March

FINAL EXAMINATION

WRITING ASSIGNMENT 5 DUE

CASE WRITE-UPS DUE


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