Western Washington University Western Washington University ------------------------------------------------------------------------- --------------------------------

Environmental Management Seminar
Winter 2012

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Course Schedule:


05 January Course Introduction
10 January

Topic: Systems Theory

Mindwalk: A film for passionate thinkers

To watch on Googlevideo click here

DISCUSSION QUESTIONS

Reading Assignment:

- Hawken, Paul. Blessed Unrest ('Immunity')

Diamond, Jarod. Easter's End. Discover, August 1995.
Capra, G. The Turning Point (Chapter 2--excerpted)

SEMINAR SELECTIONS DUE

PROJECT PROPOSALS DUE

REFLECTIVE JOURNAL: Discuss your position on the matter of whether humans are part of nature, or something separate and distinct from nature. Additionally, relect on the reasons you hold to this view...and the implications of this view.

12 January

Topic: Environmental Ethics

Download PowerPoint for this class session by clicking here

Session Facilitator: Dunn

DISCUSSION QUESTIONS

Reading Assignment:

- Hawken, Paul. Blessed Unrest ('The Beginning,' 'Blessed Unrest')
- Weybrecht, Giselle. The Sustainable MBA (Chapter 9: Ethics and corporate governance)

Environmental Ethics. Stanford Encylopedia of Philosophy
Sagoff, Mark. Zuckerman's Dilemma: A Plea for Environmental Ethics. Hastings Center Report, September/October 1991, p. 32ff.
Nash, J.A. Ethics and the Economics Ecology Dilemma: Toward a Just, Sustainable, and Frugal Future
Holmes, Ralston III. Global Environmental Ethics: A Valuable Earth.
Locke, John An Essay Concerning the True Original, Extent and End of Civil Government. [CHAPTER V: Of Property]
Brown, Lester R. Eco-Economy: Building an Economy for the Earth. [CHAPTER 1: The Economy and the Earth]

Topic: Ecofeminism and Environmental Justice

Session Facilitator: Dunn

DISCUSSION QUESTIONS

Reading Assignment:

What is Ecofeminism Anyway?
Holmes, A. & Cowart, L. B. (1996) Environmental racism: The new liability for industrial site selection. Real Estate Issues
Crittenden, C. (2000). Ecofeminism Meets Business: A Comparison of Ecofeminist, Corporate, and Free Market Ideologies. Journal of Business Ethics, 24, 1, Pg 51, 13 pgs.
Merchant, C. (1996). The Death of Nature: Women and Ecology in the Scientific Revolution. Women and the Environment. New York: Routledge. (for book review click here)
Hovdesven, K. (2006) Bem Sex Role Inventory - Can You Measure Masculinity and Femininity?

REFLECTIVE JOURNAL: Reflect on the shortcomings of traditional ethical theory to adequately capture a 'value' for the natural environment. If applicable, additionally reflect on the shortcomings of your own religious and/or spiritual tradition to adequately capture a 'value' for the natural environment.
17 January

Topic: Scarcity, Overconsumption, and the Market

Session Facilitator: Tyler Howard

DISCUSSION QUESTIONS

Reading Assignment:

- Hawken, Paul. Blessed Unrest ('The Long Green,' 'The Rights of Business,' Emerson's Savants')
- Weybrecht, Giselle. The Sustainable MBA (Chapter 7: Economics)
- Compute your environmental footprint HERE

- Brown, L.R. A Planet Under Stress
- Hanauer, M. Overpopulation & Overconsumption
- Hardin, G. The Tragedy of the Commons
- Harris, J. Consumption and the Environment
- Korten, D. Sustainable Development
- Wolfgram, A. Population, Resources & Environment

Watch -- "The Story of Stuff"

COMMONS GAME

CONTRACTS DUE

REFLECTIVE JOURNAL: Contemplate the impact of free market capitalism on scarcity as well as overconsumption and overpopulation. Is free market capitalism sustainable from a systems point of view? If so, for how long?

WRITING ASSIGNMENT 1 DUE

19 January

Topic: Government Policy and the Environment

Session Facilitator: Aly Howlsey + Cameron Berg

Guest Participant: Kelli Linville, a fourth-generation Whatcom County resident, small business owner, educator and former state legislator with more than four decades of community service, became the Mayor of Bellingham on January 1, 2012.
Mayor Linville was elected to a four-year term, and is the City of Bellingham’s first woman mayor. She brings to her position a great passion for community service and excellence in government, and decades of experience as a public servant.

DISCUSSION QUESTIONS

Reading Assignment:

- GOP Presidential Candidates At Odds Even With Tea Party On EPA Hatred
- Activists plan initiative to outlaw coal trains in Bellingham
- The Necessity of Government
- The Endangered Species Act:  Who’s Saving What?
- Federal Tax Credits for Consumer Energy Efficiency

REFLECTIVE JOURNAL: What are the best examples you can provide of governmental policies and/or regulations which have proven effective in enhancing environmental sustainability?

24 January

Topic: International Perspectives on Environmental Sustainability

Session Facilitator: Andrea Ekman

DISCUSSION QUESTIONS

Reading Assignment:

- Hawken, Paul. Blessed Unrest ('Indigene,' 'We Interrupt This Empire')

- Adapt or Die
- Environmental Governance
- Study to put economic value on the services ecosystems provide
- The Runner's Footprint
- Shipbreaking
- India and Pollution
- Digital Dumping Ground (video)

REFLECTIVE JOURNAL: In what ways has the 'triumph' of global capitalism impacted the natural environment? What business opportunities are presented in the process?

26 January

Topic: Clean Technology
(focusing on the development of new technologies that replace existing high energy and material consuming, and polluting technologies)

Session Facilitator: John Simard + Bryan Rohde

DISCUSSION QUESTIONS

Reading Assignment:

- Pushing the Green Button for Energy Savings
- China Leads Major Countries With $34.6 Billion Invested in Clean Technology
-
Mini Reactors Show Promise for Clean Nuclear Power's Future
- Hyperion Mini Nuclear Reactor Set to Transform Power Generation
- Perspective: Five dirty truths about clean technology
- Unlocking Seaweed’s Next-Gen Crude: Sugar

REFLECTIVE JOURNAL: What are the personal and institutional barriers to the adoption of clean technology...and how might these best be overcome?

31 January

NO CLASS - REPLACED WITH FRIDAY GUEST SPEAKER

02 February

Topic: Pollution Prevention
(focusing on reducing pollution from existing plants and processes)

Session Facilitator: Michael Suzuki + Jaspreet Singh

DISCUSSION QUESTIONS

Reading Assignment:

What is Carbon Credit?
- Why Should You Care About Preventing Waste? Small Business Guide
- Companies That Cut Pollution for Profit
- The Cost of Polluted Air Could Run to Trillions of Dollars
- Pollution Prevention as Defined Under the Pollution Prevention Act of 1990
- Pollution Prevention Pays

WRITING ASSIGNMENT 2 DUE

03 February

2:00 - 3:00 PM

GUEST SPEAKER - Howard Sharfstein
Senior Counsel
Environment Energy Safety & Sustainability Kimberly-Clark Corporation

Among his responsibilities, Howard advises Kimberly-Clark’s North American and European technical staff and business leaders concerning requirements that attach to air emissions, water discharges, waste disposal and occupational safety requirements.  He also devises and executes regulatory risk reduction strategies focusing on climate change and other environmental policy initiatives. 

Howard also becomes involved in addressing environmental liability issues that arise in connection with various mergers, acquisitions, divestitures and other commercial transactions.  In the energy area, Howard is responsible for the agreements necessary to conclude multi-million dollar energy transactions, including combined heat and power and alternative energy facilities.  Howard is called upon to provide advice concerning Kimberly-Clark’s sustainability policy initiatives, including its fiber procurement (forestry) policy and relationships with non-governmental organizations. 

Kimberly-Clark is the maker of Kleenex, Huggies, Kotex, Scott and other well-known brands.  Before joining Kimberly-Clark, Howard was a practicing environmental attorney at Troutman Sanders in Atlanta and Nixon Hargrave (now Nixon Peabody) in Washington, D.C.  Howard has a B.A. in Environmental Studies from the State University of New York at Albany, a M.S. in Science & Technology Studies from Renssalaer Polytechnic Institute and a J.D. from Georgia State University.

07 February

Topic: Life-Cycle-Assesment and Life-Cycle-Design
(focusing on the inclusion of environmental considerations in the regular design of products and production processes)

Session Facilitator: Nabil El Azhari

DISCUSSION QUESTIONS

Reading Assignment:

- Thorn, M.J., Krause, J.L. & Parker, D. Life-Cycle Assessment as a Sustainability Management Tool: Strengths, Weaknesses and Other Considerations
-
Thompson, B. Environmentally-sensitive design: Leonardo WAS right!
- Introduction to the Cradle to Cradle Design Framework
- The Next Industrial Revolution (video)

REFLECTIVE JOURNAL: Suggest how a business process of your choosing could be 'reconceived' in light of life cycle analysis and/or life cycle design.

09 February

Topic: Diffusion of Innovation (Ed Love)

DISCUSSION QUESTIONS

Reading Assignment:

- Weybrecht, Giselle. The Sustainable MBA (Chapter 8: Entrepreneurship)

- Diffusion of Innovations Theory
- Slater, S.F. & Mohr, J.J. Successful development and commercialization of technology innovation: Insights based on strategy type.
- Designing environmental policy to be innovation friendly
- Padel, Susanne. Conversion to Organic Farming: A Typical Example of the Diffusin of an Innovation?

- Group hopes to build 75-megawatt solar park near Cle Elum

REFLECTIVE JOURNAL: What specific mechanisms can you offer which would serve to expedite the diffusion of environmental innovations?

14 February

Topic: Loop-Closing
(focusing on re-use and recycling of waste-products through the cycle of the product)

Session Facilitator: Kenneth Hutson

DISCUSSION QUESTIONS

Reading Assignment:

- Weybrecht, Giselle. The Sustainable MBA (Chapter 12: Operations)

- Closing the Loop? Recycling in Australia
- Eco-efficiency of Advanced Loop-closing Systsm for Vehicles and Household Appliances in Hyogo Eco-town
- Closed Loop Recycling Targets Zero Waste and Environmental Responsibility
- Reuse It All
- The Case for Zero Waste
- Zero Waste Home
- Seattle ZERO WASTE STRATEGY
- Waste Reduction & Recycling

WRITING ASSIGNMENT 3 DUE

16 February

Topic: Environmental Marketing and 'Greenwashing'

Session Facilitator: Kyla McCauley + Samantha Jones

BRING YOUR BEST EXAMPLE OF GREENWASHING TO CLASS

DISCUSSION QUESTIONS

Reading Assignment:

- Weybrecht, Giselle. The Sustainable MBA (Chapter 11: Marketing)

- The 7 Sins of Greenwashing
- Americans Misunderstand Environmental Marketing Messages
- FTC Moves May Signal Start of ‘Greenwashing’ Crackdown
- Greenwash’: A way to say ‘Hogwash’
- Fiji Water Targeted in Greenwashing Class-Action Suit
- Green Guides Proposal
- Skepticism grows over products touted as Eco-friendly
- Actions Speak Louder than Words: Greenwashing in Corporate America

REFLECTIVE JOURNAL: How is it that consumers know the difference between 'authentic' green and 'greenwashing'--or do they?

21 February

Topic: Environmental Accounting

Session Facilitator: Misha Tikhonov

DISCUSSION QUESTIONS

Reading Assignment:

- Weybrecht, Giselle. The Sustainable MBA (Chapter 6: Accounting)

- Sustainability Accounting and Reporting - FAQ
- Sustainability Accounting and Reporting (Chapter 1)
- Towards Integrated Reporting: Communicating Value in the 21st Century

REFLECTIVE JOURNAL: What specific measures would it take for businesses to convert to full-cost accounting?

WRITING ASSIGNMENT 4 DUE

23 February

Topic: Environmental Management Systems
(focusing on changes in management structure and the provision of information on impacts relevant to the environment)

Session Facilitator: Greg McManaway

DISCUSSION QUESTIONS

Reading Assignment:

- Weybrecht, Giselle. The Sustainable MBA (Chapter 15: Tools for monitoring, managing and improving performance)

- Environmental Management Systems (EPA)
- ISO 14000 Essentials
- Taking the First Steps in Environmental Management
- BP Environmental Policy 2009
- BP Exploration Plan (Sections 7, 10, 14)
- BP Spill Response Plan (Scan Table of Contents)
- BP Sample EMS Training (Scan)
- BP Accident Investigation Report (video)
- Future Energy: BP Lessons for Risk Management
- BP Oil Spill Fines
- BP Approach to Environmental Management Today

- 60 Minutes: BP

- part 1
- part 2
- part 3
- part 4

REFLECTIVE JOURNAL: What are the critical success factors for impementation of an effective Environmental Management System?
28 February

Topic: Greening as Strategic Opportunity

Session Facilitator: Patrick Donovan + Caitlin Keith

DISCUSSION QUESTIONS

Reading Assignment:

- Hawken, Paul. Blessed Unrest ('Restoration')
- Weybrecht, Giselle. The Sustainable MBA (Chapter 14: Strategy; Chapter 18: What will the future bring?)

- Olson, E.G. Creating an enterprise-level "green" strategy
- Fowler, S.J. & Hope, C. Incorporating Sustainable Business Practices into Corporate Strategy
- Over-Innovation Makes U.S. Firms Suck at Sustainability
- Can profit and sustainability go together? Can a CEO run a sustainable, for-profit business, or is this a 'fool's errand'?
- Green to Gold (Chapter 1 - distributed electronically)
- Orsato, R.J. Competitive Competitive Environmental Strategies: When Does it Pay to be Green?
- Bach, D. & Allen, D.B. What Every CEO Needs to Know About Nonmarket Strategy
- Virgin Atlantic, Aviation Low Carbon Fuel (video)
- Seagate's "Green" Strategy: Best for our Customers, Our Business, and the Environment (video)
- Pfizer's Green Journey: Integrating Environmental Sustainability Into Business Operations (video)

REFLECTIVE JOURNAL: Outline the means by which a 'green' perspective might be successfully integrated with an organization's purpose, mission, objectives, goals and strategies.

01 March

Topic: Career Options within Environmental Management

Session Facilitator: Kieran Seaman

DISCUSSION QUESTIONS

Reading Assignment:

- Walsh, B. What is a Green-Collar Job, Exactly?
- Greenhouse, S. Millions of Jobs of a Different Collar
- Schutt, M. Do Green MBAs Get Green Jobs?
- Sharan, S. The Green Jobs Myth
- Foster, J.M. 'Green' Economy is Real but Needs a Push, Study Suggests
- Wald, M.L. Republicans Attack on Handling of Stimulus Money and Green Jobs
- Granholm pushes green energy, jobs (video)

Community Contact:

Green Foot Technologies

REFLECTIVE JOURNAL: Articulate the 'values' which will be most central to your next job search. How will you ensure these values are respected by your next employer?

06 March

Topic: Project Presentations


*EXECUTIVE SUMMARY FOR RASPBERRY PROJECT HERE*
TBD
*EXECUTIVE SUMMARY FOR PLASTICS PROJECT HERE*
TBD
08 March

PROJECT PREPARATION DAY

13 March
1:00-3:00 pm

FINAL EXAMINATION

WRITING ASSIGNMENT 5 DUE

PROJECT WRITE-UPS DUE


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