Western Washington University Western Washington University ------------------------------------------------------------------------- --------------------------------

Environmental Management Seminar
Winter 2013

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Course Schedule:


08 January Course Introduction
10 January

Topic: Systems Theory

Mindwalk: A film for passionate thinkers

To watch on Googlevideo click here

DISCUSSION QUESTIONS

Reading Assignment:

- Hawken, Paul. Blessed Unrest ('Immunity')

Diamond, Jarod. Easter's End. Discover, August 1995.
Capra, G. The Turning Point (Chapter 2--excerpted)

SEMINAR SELECTIONS DUE

PROJECT PROPOSALS DUE

REFLECTIVE JOURNAL: We have now had the opportunity to hear a very in-depth presentation from our client entrepreneur. I'm sure lots of questions have been raised.

For your reflective journal entry, list the questions to which you will need answers in order to provide as much assistance as you can to the entrepreneur. Then sort these into two categories: those questions that need to be addressed by the entrepreneur himself, and those questions that can be answered from other sources. Finally, identify several valid sources of data that can be used to answer the questions in the second category (specific articles, web resources, regional businesses, personal contacts, etc.).

Please have this done by Monday evening.

15 January

Topic: Environmental Ethics

Download PowerPoint for this class session by clicking here

Session Facilitator: Craig Dunn

DISCUSSION QUESTIONS

Reading Assignment:

- Hawken, Paul. Blessed Unrest ('The Beginning,' 'Blessed Unrest')
- Weybrecht, Giselle. The Sustainable MBA (Chapter 9: Ethics and corporate governance)

Environmental Ethics. Stanford Encylopedia of Philosophy
Sagoff, Mark. Zuckerman's Dilemma: A Plea for Environmental Ethics. Hastings Center Report, September/October 1991, p. 32ff.
Nash, J.A. Ethics and the Economics Ecology Dilemma: Toward a Just, Sustainable, and Frugal Future
Holmes, Ralston III. Global Environmental Ethics: A Valuable Earth.
Locke, John An Essay Concerning the True Original, Extent and End of Civil Government. [CHAPTER V: Of Property]
Brown, Lester R. Eco-Economy: Building an Economy for the Earth. [CHAPTER 1: The Economy and the Earth]

Topic: Ecofeminism and Environmental Justice

Session Facilitator: Craig Dunn

DISCUSSION QUESTIONS

Reading Assignment:

What is Ecofeminism Anyway?
Holmes, A. & Cowart, L. B. (1996) Environmental racism: The new liability for industrial site selection. Real Estate Issues
Crittenden, C. (2000). Ecofeminism Meets Business: A Comparison of Ecofeminist, Corporate, and Free Market Ideologies. Journal of Business Ethics, 24, 1, Pg 51, 13 pgs.
Merchant, C. (1996). The Death of Nature: Women and Ecology in the Scientific Revolution. Women and the Environment. New York: Routledge. (for book review click here)
Hovdesven, K. (2006) Bem Sex Role Inventory - Can You Measure Masculinity and Femininity?

Topic: Scarcity, Overconsumption, and the Market

Session Facilitator: Craig Dunn

DISCUSSION QUESTIONS

Reading Assignment:

- Hawken, Paul. Blessed Unrest ('The Long Green,' 'The Rights of Business,' Emerson's Savants')
- Weybrecht, Giselle. The Sustainable MBA (Chapter 7: Economics)
- Compute your environmental footprint HERE

COMMONS GAME

CONTRACTS DUE

REFLECTIVE JOURNAL: Contemplate the impact of free market capitalism on scarcity as well as overconsumption and overpopulation. Is free market capitalism sustainable from a systems point of view? If so, for how long?

22 January

Topic: Government Policy and the Environment

Session Facilitator: Gerzon Marin

DISCUSSION QUESTIONS

Reading Assignment:

- Bauerly, C.L. and Hallstrom, E.C. 'Square pegs: The challenges for existing federal campaign finance disclosure laws in the age of the super PAC'
- Cattaneo, A. 'The pursuit of efficiency and its unintended consequences: Contract withdrawals in the environmental quality incentives program'
- Kelleher, B., Samphantharak, K. & Timmons, J.F. 'Lobbying and taxes'

REFLECTIVE JOURNAL: What are the best examples you can provide of governmental policies and/or regulations which have proven effective in enhancing environmental sustainability? Suggest one new proposal for such an effective policy and/or regulation.

Topic: International Perspectives on Environmental Sustainability

Session Facilitator: Gerzon Marin

DISCUSSION QUESTIONS

Reading Assignment:

- Hawken, Paul. Blessed Unrest ('Indigene,' 'We Interrupt This Empire')

- 'Wrapped in smog: Something in the air?'
- 'Lessons from Germany - The Environment'

REFLECTIVE JOURNAL: In what ways has the 'triumph' of global capitalism impacted the natural environment? What business opportunities and threats are presented in the process?

29 January

Topic: Clean Technology
(focusing on the development of new technologies that replace existing high energy and material consuming, and polluting technologies)

Session Facilitator: Thomas Shaw

DISCUSSION QUESTIONS

Reading Assignment:

- Overcoming Barriers to Sustainability: an Explanation of Residential Builders’ Reluctance to Adopt Clean Technologies (click on 'download this paper')
- Green as houses: Building green is getting cheaper and more popular

REFLECTIVE JOURNAL: What are the personal and institutional barriers to the adoption of clean technology...and how might these best be overcome? What advice would you give to business leaders in this regard?

Topic: Pollution Prevention
(focusing on reducing pollution from existing plants and processes)

Session Facilitator: Sue Sullivan

DISCUSSION QUESTIONS

Reading Assignment:

What is Carbon Credit?- Pollution Prevention in WA State (explore the first six links)
- Toxics Policy Reform for Washington State — January 16, 2013
- Sports teams and venues see eco-friendliness as a winning game plan
- Poisoned Waters (Frontline Video: minutes 5:00 -- 12:00; 29:00 -- 41:37; 1:18:00 -- 1:33:00; 1:39:00 -- end)

05 February

Topic: Life-Cycle-Assesment and Life-Cycle-Design
(focusing on the inclusion of environmental considerations in the regular design of products and production processes)

Session Facilitator: Nate Anderson

DISCUSSION QUESTIONS

Reading Assignment:

- Life-Cycle Assessment (if not readable, position cursor at end of URL address in your browser window and hit 'return')
- Printed Scholarly Books and E-book Reading Devices... (scroll through at high level to capture the depth of the project...read Conclusions and Recommendations - pp 106-109)
- Life Cycle Assessment of Lager Beer

REFLECTIVE JOURNAL: Suggest how a business process of your choosing could be 'reconceived' in light of life cycle analysis and/or life cycle design.

12 February

Topic: Loop-Closing
(focusing on re-use and recycling of waste-products through the cycle of the product)

Session Facilitator: Nicole Knauft

DISCUSSION QUESTIONS

Reading Assignment:

- Weybrecht, Giselle. The Sustainable MBA (Chapter 12: Operations)

- From Sewage, Added Water to Drinking
- No toilet-to-tap
- WEEE (Simplified directive...scan for principles)

REFLECTIVE JOURNAL: The notion of loop closing requires we abandon the traditional (and outdated) notion of input-process-output, in favor of a systems approach that contemplates the sources of raw materials and the eventual disposal of the end product. Relate loop-closing to the NWIRC/MBA 585 class project.

19 February

Topic: Environmental Marketing and 'Greenwashing'

Session Facilitator: Craig Dunn

BRING YOUR BEST EXAMPLE OF GREENWASHING TO CLASS

DISCUSSION QUESTIONS

Reading Assignment:

- Weybrecht, Giselle. The Sustainable MBA (Chapter 11: Marketing)

- Yang, A. & Cui, Y. Global Coal Risk Assessment: Data Analysis and Market Research
- Vos, Jacob. Actions Speak Louder than Words: Greenwashing in Corporate America
- The 7 Sins of Greenwashing
- FTC Moves May Signal Start of ‘Greenwashing’ Crackdown
- FTC Issues Revised "Green Guides"
- 'Greenwash’: A way to say ‘Hogwash’
- "Greenwashing": Deceptive Business Claims of "Eco-Friendliness"

REFLECTIVE JOURNAL: How is it that consumers know the difference between 'authentic' green and 'greenwashing'--or do they?

26 February

Topic: Environmental Accounting

Session Facilitator: Nicole Knauft

DISCUSSION QUESTIONS

Reading Assignment:

- Weybrecht, Giselle. The Sustainable MBA (Chapter 6: Accounting)

- TBA

REFLECTIVE JOURNAL: What specific measures would it take for businesses to convert to full-cost accounting?

Topic: Environmental Management Systems
(focusing on changes in management structure and the provision of information on impacts relevant to the environment)

Session Facilitator: Craig Dunn

DISCUSSION QUESTIONS

Reading Assignment:

- Weybrecht, Giselle. The Sustainable MBA (Chapter 15: Tools for monitoring, managing and improving performance)

- TBA

REFLECTIVE JOURNAL: What are the critical success factors for impementation of an effective Environmental Management System?
05 March

Topic: Diffusion of Innovation

Session Facilitator: Nate Anderson

DISCUSSION QUESTIONS

Reading Assignment:

- Weybrecht, Giselle. The Sustainable MBA (Chapter 8: Entrepreneurship)

- Sinek, Simon. Law of Diffusion of Innovation (video)
- Portable solar device could change lives in third world countries
- Hall, B. H. and Helmers, C. Innovation and diffusion of clean/green technology: Can patent commons help?
- Horner, M. S. Diffusion of innovation theory

REFLECTIVE JOURNAL: What specific mechanisms can you offer which would serve to expedite the diffusion of environmental innovations?

Topic: Greening as Strategic Opportunity

Session Facilitator: Thomas Shaw

DISCUSSION QUESTIONS

Reading Assignment:

- Hawken, Paul. Blessed Unrest ('Restoration')
- Weybrecht, Giselle. The Sustainable MBA (Chapter 14: Strategy; Chapter 18: What will the future bring?)

- Ziegler, C. Going the distance: Driving the Tesla Model S in the real world
- Darden's Lenox: Green Leaders View Environmentalism as Strategic Opportunity, Not Compliance Headache
- China Eyes Competitive Edge in Renewable Energy
- Dr. Michael Crooke, Distinguished Visiting Professor of Business Practice at Pepperdine University's Graziadio School of Business and Management and Former CEO of Patagonia, discusses how the SEER (Social, Environmental, Ethical Responsibility) model offers businesses a map for achieving greater product quality, profits, and both customer and employee satisfaction. (video: access here)
- Solo Stove

REFLECTIVE JOURNAL: Outline the means by which a 'green' perspective might be successfully integrated with an organization's purpose, mission, objectives, goals and strategies.

14 March

Topic: Project Presentations


*EXECUTIVE SUMMARY FOR PROJECT HERE*
TBD
*EXECUTIVE SUMMARY FOR PROJECT HERE*
TBD
19 March
1:00-3:00 pm

FINAL EXAMINATION

PROJECT WRITE-UPS DUE


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