Western Washington University Western Washington University ------------------------------------------------------------------------- --------------------------------

Environmental Management Seminar

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Discussion Questions for Difussion of Innovation:

1. What is diffusion of innovation?

2. What are the four main elements that influence the spread of a new idea? 

3. What are the five categories of adopters?  Where do you fit in with regards to green technology?  Where do you think the majority of companies fit in?

4. What are some of the major barriers to diffusion of innovation?  What would they be for solar power reaching third-world countries?

6. What are eco-patent commons?  Can they actually help?

7. How do we overcome these barriers?  How do we best get solar technology to the third world?

8. How will diffusion of innovation theory impact Ray’s thermoplastic panels?  

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