Western Washington University Western Washington University

Introduction to Professional Management
Winter 2018


Class Schedule:

12 January

12:30pm -- 04:30pm

*Western MBA Orientation

*Learning E-Portfolio

- MBA Learning Objectives Worksheet
- MBA Program Goals/Learning Objectives Tearsheet

*Introduction to Course

The Hungry Spirit: Beyond Capitalism..., Chapter 10

- A Greatness That Cannot Be Taught
- Breaking Up is Hard to Do


13 January

08:30am -- 12:30pm

*Meaning of Work

Download a PowerPoint handout for this class session by clicking here

- Terkel, Studs. 'Working'. (Chapter titles: Donna Murray, Carl Murray Bates, Walter Lundquist, Nora Watson, Roberta Victor)
- Taylor, Frederick. `The Principles of Scientific Management'


The Hungry Spirit: Beyond Capitalism..., Chapter 1

- Collins, Jim. What Comes Next?
- Bell, K. How Tiny Trash Cans Create Big Change
- Bronson, P.O. What Should I Do With My Life?
- Hopkins, M. S. 'The World According to Me'
- Peters, T. 'The Brand Called You'
- Amabile, T. http://www.progressprinciple.com/


A review of these topics may be accessed from the following web-based streaming video feeds:


17 January

Assignment Due Date

REFLECTIVE JOURNAL #1: Which three attributes of meaningful work are of greatest importance to you? Using the personal mission statement you have already developed (reference the text Brand You), draft a succinct statement of personal purpose, based on the three attributes of meaningful work you have identified for this assignment, that fulfills the five requirements for a good statement of purpose as outlined by Jim Collins' in his article What Comes Next.

SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4049319

24 January

Assignment Due Date


Option 1) Based upon Jim Collins' article What Comes Next?, outline at least three original organizational mechanisms which might be put in place to assist employees in finding meaning in their work lives. Keep in mind the following: "Mechanisms force things to happen that reinforce your company's core purpose, converting that purpose into action. If I have a mechanism, I don't need the intention, because the mechanism will make things happen even when I'm not focused on them."


Option 2) In his classic work The Principles of Scientific Management , Fredrick Taylor outlines his argument(s) as to what organizations ought to do in order to increase efficiency. Provide a critique of this argument, paying particular attention to the specific ways in which Taylor's argument(s) impact a worker's ability to experience meaning in their work.

SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4049325

26 January

12:30pm --

*Corporate Governance

Download a PowerPoint handout for this class session by clicking here

- Dragomir, Voicu-Dan. Highlights for a History of Corporate Governance
- Goddard, L. Holding Management Accountable for Vision and Strategy
- Thoma, Mark. Is CEO Compensation Too High?
- Monks, R.A.G. & Minow, N. The Myth of the Director's Duty


A review of this topic may be accessed from the following web-based streaming video feed:


*Corporate Social Responsibility

Download a PowerPoint handout for this class session by clicking here

- Friedman, M. The Social Responsibility of Business is to Increase its Profits
- Dunn, C.P. & Burton, B.K. Friedman's 'The Social Responsibility of Business is to Increase Its Profits:' A Critique for the Coassroom
- Dunn, C.P. Are Corporations Inherently Wicked?
- Carroll, Archie B. The Pyramid of Corporate Social Responsibility
- Arthur D. Little The Business Case for Corporate Social Responsibility
- Merck Mission Statement (you can also access information on Merck's Code of Conduct, Compliance Program, Corporate Responsibility, and Corporate Governance)


A review of these topics may be accessed from the following web-based streaming video feeds:


27 January

08:30am --

*Corporate Governance Revisited

- Reiser, D.B. The Next Big Thing: Flexible Purpose Corporations
- Senate Bill Report SB 6230: An act related to social purpose corporations
- Final Bill Report SHB 2239: Establishing social purpose corporations

- Wallin, J. What's Positive About Washington's New Social Purpose Corporation


*Social Contract Theory

Download a PowerPoint handout for this class session by clicking here

- Hardin, G. The Tragedy of the Commons


*Management History

Download a PowerPoint handout for this class session by clicking here

- Pindur, W., Rogers, S.E. & Kim, P.S. The History of Management: A Global Perspective
- History of Management Thought: The Evolution of Management Theory
- Parks, S. Improving workplace performance: historical and theoretical contexts
- Chapman, T.N. Comparative Management Philosophies


31 January

Assignment Due Date

REFLECTIVE JOURNAL #2: What logical rationale can be used to argue that shareholders have interests which are more 'fundamental' than the rights of non-shareholders? What are the theoretical and practical weaknesses with this point of view?

SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4049320


07 February

Assignment Due Date


1) How might the logic of social contract theory be utilized to resolve 'The Tragedy of the Commons'? Additionally, apply this 'logic' within an organizational context (i.e., to a situation--real or imagined--in which organizational members have access to a common resource which is being exploited).

Keep in mind the following: Social Contract Theory suggests decisions be made with respect to "a set of rules, governing how people are to treat one another, that rational people will agree to accept, for their mutual benefit, on the condition that others follow the rules as well."


2) There is considerable debate regarding the question of whose interests corporate Directors should represent, with some arguing for a strict shareholder focus and others advocating for a broader set of stakeholder interests. Outline the governance and social theory arguments on each side of this issue--being careful to consider whether there is a 'one-size-fits-all' resolution of this debate.

SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4049326

10 February




*Stakeholder Theory

Download a PowerPoint handout for this and the previous class session by clicking here

The Hungry Spirit: Beyond Capitalism..., Part C: Chapters 8, 9

- Clement, R.W. The Lessons from Stakeholder Theory for U.S. Business Leaders
- MindTools Stakeholder Analysis
- R. E. Freeman & McVea A Stakeholder Approach to Strategic Management
- Demand Metric (recommended resource tool for stakeholder mapping)


A review of this topic may be accessed from the following web-based streaming video feed:


REFLECTIVE JOURNAL #2a: You are to apply the learnings from the article and video content above to your case analysis. By way of documenting your apprehension of this activity each case team is to complete and...

SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4099993

*Class Case Analysis: Cherry Point Coal Terminal

- Coal Proposal Drives a Big Green Wedge into Bellingham Politics
- A Guide to Case Analysis
- What is Root Cause Analysis?


14 February

Assignment Due Date

REFLECTIVE JOURNAL #3: What is the root cause of the constellation of problems revolving around the proposed construction of a coal port in Whatcom County--and how can this root cause best be addressed?

For a good overview of root cause analysis, see



SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4049323

22 February

Assignment Due Date


1) Having now had the benefit of an in-class discussion of stakeholder mapping and stakeholder analysis, and of having applied this theoretical tool to the case of SSA Marine's proposed construction of a coal port in Whatcom County, this learning needs to now be made relevant within your own professional / managerial context. So...

a) Identify a key challenge you face in the workplace (this can be a professional / managerial challenge, or a more general organizational challenge). Provide enough background narrative to 'flesh out' why this circumstance is challenging.
b) Craft a thorough stakeholder map that identifies all key constituents related to the challenge identified in 1)
c) Based on this stakeholder map outline a specific plan for action designed to effectively overcome the challenge identified in 1)


2) There is no 'or' for this writing assignment

SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4099997

24 February




*Ethical Decision-Making

Download a PowerPoint handout for this class session by clicking here

Download an Ethical Decision-making worksheet for this class session by clicking here

- Kelman, Steven. Cost-Benefit Analysis: An Ethical Critique
- National Air Disaster Alliance / Foundation

Complete Guide to Ethics Management


MBA Ethics Survey:

Survey of Ethical Theoretic Aptitudes Score:


Download a PowerPoint handout for this class session by clicking here

- Le Guin, Ursula. The Ones Who Walk Away from Omelas
- Dunn, Craig P. The Normative Defense for Affirmative Action
- Dunn, Craig P. Integrity Matters

For a great 'read' on social justice and meaningful work: Nickel and Dimed by Barbara Ehrenreich


A review of these topics may be accessed from the following web-based streaming video feeds:


*Ensuring Ethical Behavior

Students may access a PowerPoint handout for this class session by clicking here

- Josephson Institute on Ethical Decision-Making
- Johnson & Johnson Credo
- Matthews, M. How Companies Can Avoid Federal Prosecution
- Chatterji, A. & Levine, D. Breaking Down the Wall of Codes


28 February

Assignment Due Date

REFLECTIVE JOURNAL #4: What does the survey of ethical theoretic aptitudes reveal about your personal ethical predispositions? Referring back to Jim Collins article What Comes Next, develop one mechanism for making certain you take into account a variety of ethical perspectives as you make business decisions.


Which ethical frameworks are most relevant to your MBA 594 case analysis...and why? Relate your response directly to a clear statement of the ethical issue for the case.

SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4049321

08 March

Assignment Due Date


1) Provide a reasoned critique of the ethical decision model which has been presented in class.

Usage Note: Critique has been used as a verb meaning "to review or discuss critically" since the 18th century, but lately this usage has gained much wider currency, in part because the verb criticize, once neutral between praise and censure, is now mainly used in a negative sense. But this use of critique is still regarded by many as pretentious jargon, although resistance appears to be weakening. In our 1997 ballot, 41 percent of the Usage Panel rejected the sentence As mock inquisitors grill him, top aides take notes and critique the answers with the President afterward. Ten years earlier, 69 percent disapproved of this same sentence. Resistance is still high when a person is critiqued: 60 percent of the Usage Panel rejects its use in the sentence Students are taught how to do a business plan and then are critiqued on it. Thus, it may be preferable to avoid this word. There is no exact synonym, but in most contexts one can usually substitute go over, review, or analyze. Note, however, that critique is widely accepted as a noun in a neutral context; 86 percent of the Panel approved of its use in the sentence The committee gave the report a thorough critique and found it both informed and intelligent. (www.dictionary.com, accessed 07.31.2008)


2) Business activity has a profound effect on the natural environment. It has been argued by some that the natural environment is a legitimate stakeholder (see, eg., Managing as if the Earth Mattered). Select an environmental issue, and then apply the logic of stakeholder mapping to this issue. Then answer the following questions: How relevant is stakeholder mapping to environmental issues? Does such mapping place an accurate value on nature?

SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4049327

09 March




*Ross Macfarlane: Towards Sustainable Flight

Aviation contributes a rapidly growing share of global carbon dioxide emissions, and, for many people, flying accounts for the lion's share of their personal carbon footprint. Despite a strong aviation industry focus on this issue, solutions remain elusive due to tough economics, technical challenges, and inconsistent policy support. Ross will trace the journey to create low-carbon, sustainable fuels for aviation and address the Northwest's opportunity to play a leadership role in this transition.

- https://media.wwu.edu/cbe/2015/cbe111315studio.mp4 (studio interview to be viewed prior to guest presentation)

*Case Presentations

Replacing 'I' with 'AI': Terminator in a Tie (Andrew / Sonny / Steven / Taiye)
Artificial Intelligence Isn't Killing Jobs; It's Killing Business Models

The 'Free' Internet (Garrett / Natalia / Scott)
Harvard Study Shows Why Big Telecom is Terrified of Community-Run Broadband

The Ethical Dilemma of Autonomous Vehicles (Jacob / Jeff / Spencer / Travis)
Stanford Scholars, Researchers Discuss Key Ethical Questions Self-Driving Cars Present

09 March




*Case Presentations

Look Mom, No Hands: The ethical and managerial challenges of autonomous air cargo operations (Brent / Brian / Jim)
Boeing Unveils Unmanned Air Cargo Prototype

*Sustainable Business Practices

Students may access a PowerPoint handout for this class session by clicking here

Newton & Ford's Taking Sides
'Do Environmental Restrictions Violate Basic Economic Freedoms?'

- Sol-Lux Alpha The Bay Area's first passive house, net positive energy, luxury multi-unit residence.
- Environmental Footprint Quiz
- Sagoff, M. Zuckerman's Dilemma: A Plea for Environmental Ethics
- Diamond, Jarod.'Easter's EndDiscover, August 1995
- 3M's Pollution Prevention Pays Program
- Actions Speak Louder than Words: Greenwashing in Corporate America
- Environmental Management Systems: The Basics

- Sustainability Accounting and Reporting - FAQ
- Sustainability Accounting and Reporting (Chapter 1)


10 March




*Case Presentations

Not-for-Profit Overhead (Courtney / Joel / Michelle / Mustafa)
Correcting the Overhead Myth: How Dan Pallotta's TED Talk has Begun to Change the Conversation

*Deep Dive: Business / Public Policy

Quite apropos to policy and practice of environmental sustainability is a matter that has only emerged as a 'hot topic' this past fall, as regulators have recommended to the President a variety of measures to make U.S.-manufactured solar panels more competitive, relative to those imported from outside the national border.

For this upcoming class session read the following relatively brief articles...andcome prepared to offer your own policy prescriptions as to how President Trump should respond to the regulators' recommendations.

- Could a Trade Dispute with China Bring an End to U.S. Solar Boom?
- Solar is Being Held Back by Regulations, Not Technology
- Will New Tariffs Hurt the U.S. Solar-Power Industry?
10 March




*Student + Reception: Scuttlebutt Brewing Co. Restaurant

1205 Craftsman Way
Everett, WA 98201
Phone: (425) 257-9316

14 March

Assignment Due Date

REFLECTIVE JOURNAL #5: Effective professional managers are self-aware. One of the more fruitful self-discovery activities with which you can engage begins with completing the short version of the Dark Triad survey...which can be found here:

Once you have completed this survey, access and read the article found here:
Your assignment is to explore the intersection between emotional intelligence and your own 'score' on the Dark Triad. More importantly, suggest ways in which the Dark Triad might be defeated in your life; to that end, this final article entitled The Hubris Syndrome should prove helpful:


2) There is no 'or' for this reflective journal entry

SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4049322

22 March

Assignment Due Date


Each student shall participate in a team-based case analysis , with the primary objective being to link theory and practice. Each two-member team is to prepare both a comprehensive written analysis as well as a formal class presentation of a business case. This analysis is to include:

(1) a statement identifying the case issue(s);
(2) listing of alternatives providing resolution of these case issues;
(3) analysis of proposed resolutionsfrom the perspective of managerial as well as ethical theory;
(4) assessment of both the financial as well as the political viability of the recommended alternative;
(5) selection of optimal resolution (with supporting defense from both the managerial and ethical perspectives); as well as
(6) suggestions for implementation.

Any assumptions made must be clearly identified as such, but do not 'assume away' the issues resolve them!

Reporting will take the form of a 20 minute oral presentation followed by a 20 minute question and answer session. Be creative. Prepare the analysis as if you were presenting the information to any fitting audience you explicitly identify, to be role-played by those students not in your group (who will be accountable for posing relevant questions to the presenting group).

Areas considered (in addition to those previously or subsequently mentioned) in grading the team project are listed below.

o accuracy of issue identification
o clarity and conciseness of arguments
o use of theory to support recommendation(s)
o soundness of recommendation(s)
o feasibilty of recommendation(s)
o professionalism of case presentation
o creativity of approach
o ability to engage the class in discussion

SUBMIT: https://wwu.instructure.com/courses/1173557/assignments/4049316

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