Western Washington University Western Washington University

Perspectives on Business
Fall 2012

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Class Schedule:


27 September

3:00 pm -- 4:50 pm

*Introduction to Course

*Meaning of Work

A Powerpoint Handout for this and the following class session can be downloaded by clicking here
If downloading to a PC, the file will likely come through in compressed format. To open as editable file, right-click the .zip folder, select 'open with,' then select 'MSWord.' Save file as MSWord document.

- Collins, Jim. What Comes Next?
- A Greatness That Cannot Be Taught

DISCUSSION QUESTIONS

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): What do your answers to the questions: If you had $20 million in the bank, and only five years to live, what would you continue to do? What would you stop doing?...reveal about your core values?

04 October

3:00 pm -- 4:50 pm

*Meaning of Work

- Taylor, Frederick. `The Principles of Scientific Management'
- Bronson, P.O. What Should I Do With My Life?
- Hopkins, M. S. 'The World According to Me'
- Peters, T. 'The Brand Called You'

DISCUSSION QUESTIONS

REFLECTIVE JOURNAL (Due by midnight today): Develop one mechanism for ensuring that your work life will be meaningful. This mechanism needs to be both specific as well as 'automatic,' not requiring intention.

11 October

3:00 pm -- 4:50 pm

*Foundations and Social Responsibility of Business

A Powerpoint Handout for this class session can be downloaded by clicking here

- Collins, Karen. `Exploring Business', Chapters 1 - 2
- Friedman, M. 'The Social Responsibility of Business is to Increase its Profits'
- Kelman, Steven. `Cost-Benefit Analysis: An Ethical Critique'

SURVEY OF ETHICAL THEORETIC APTITUDES

Ethics Survey:

Survey of Ethical Theoretic Aptitudes Score:

REFLECTIVE JOURNAL (Due by midnight today): With what logical rationale can a manager support giving attention to human, social, and environmental consequences when making business decisions?

18 October

3:00 pm -- 4:00 pm

*Ownership Structure, Challenges, and Management

A Powerpoint Handout for this class session can be downloaded by clicking here

- Collins, Karen. `Exploring Business', Chapters 4 - 6
- History of Management Thought: The Evolution of Management Theory
- Woods, LaVerne. New Hybrid Business Entities Combine Business, Social Missions
- Strom, Stephanie. A Quest for Hybrid Companies that Profit, But Can Tap Charity

REFLECTIVE JOURNAL (Due by midnight today): What are the primary duties of Directors of for-profit corporations? How are changes in corporate law likely to impact this conception of corporate duty over the next decade?

25 October

3:00 pm -- 4:50 pm

*Sustainability

REFLECTIVE JOURNAL (Due by midnight Sunday): Define sustainability. Provide at least one specific example of a business that is sustainable for the long-term, and in light of your definition of sustainability why you have come to the conlclusion this business is sustainable.

26 October

3:00 pm -- 4:00 pm

CF 115

OPTIONAL

College of Business and Economics Strategy Speaker Series

Dr. Matthew Dunn: Matthew’s career includes positions with Microsoft, as well as positions as a Fortune 1000 Senior VP & CIO, tech startup CEO, and non-profit Executive Director. In addition, he is an award-winning writer, designer, director, speaker, serial entrepreneur, and an inventor with 15 patents. Currently, Dr. Dunn serves as Chief Explainer at Say It Visually, which is a firm he co-founded. At Say It Visually, Dr. Dunn designs media to help clients from numerous industries explain complex topics. Matthew has a PhD from UW.
01 November

3:00 pm -- 4:50 pm

*Marketing: Providing Value to Customers

Guest Speaker: Ann Stone, Western Washington University

- Collins, Karen. `Exploring Business', Chapter 9
- Donnelly, Tim. How to Sell on Value Rather Than Price

REFLECTIVE JOURNAL (Due by midnight today): Ann Stone defines marketing as "the real life actions of communicators to advise beliefs or actions in others. It is a blend of science and art. It is critical to note that marketing happens without intent...EVERYTHING COMMUNICATES." What is the best exmaple of marketing you have observed? The worst? How do these 'fit' with the definition Ann Stone introduced in class today?

08 November

3:00 pm -- 4:30 pm

*Business Career Fair

WWU to Host Business Career Fair Nov. 8
Contact: Kristi Birkeland, WWU Career Services Center, (360) 650-3240 or kristi.birkeland@wwu.edu

BELLINGHAM – Job seekers looking for ways to connect directly with employers are invited to attend Western Washington University’s Business Career Fair, which will take place from 1 to 5 p.m., Thursday, Nov. 8 in the MAC Gym of the Wade King Student Recreation Center. Admission to the fair is free and open to the public.

Co-sponsored by Western’s College of Business and Economics and Career Services Center, the Business Career Fair provides valuable opportunities for students and alumni of all majors to discuss internship and employment possibilities with participating organizations. Attendees looking to build a business-focused social media profile will be able to take advantage of the “Get Linked In” photo booth from 2:30 to 5 p.m.

For those who may be uncertain about their career goals or options, the Business Career Fair is an excellent resource for conducting job market research with participating companies and organizations such as: Amazon, Boeing, B/E Aerospace, Clearwire, Compass 2 Campus, Fastenal, Federal Aviation Administration, KeyBank, Larson Gross, Liberty Mutual, Microsoft, PACCAR, Sherwin Williams, Starbucks, Target, T-Mobile, Uline, Wells Fargo, and many more.

To make the most of the Career Fair experience, job seekers should research participating companies in advance, dress in professional business attire, and bring lots of resumes. For a complete listing of participating employers and information about how to prepare for the fair, please visit the Career Services Center website at http://www.wwu.edu/careers

For more information about this event, visit the Career Services Center offices in Old Main 280 or call (360) 650-3240.

REFLECTIVE JOURNAL (Due by midnight Sunday): What new insights about your professional future did you gain as a result of visiting the Business Career Fair today? Further, what conclusions (if any) did you draw about desirable sectors/industries/companies as a result of you visit?

09 November

3:00 pm -- 4:00 pm

CF 115

OPTIONAL

College of Business and Economics Strategy Speaker Series

Kirk Myers, REI: Kirk is the Corporate Social Responsibility Manager for REI, a national retail co-op focused on getting people actively engaged in human-powered recreation and stewardship. He works with partners around the co-op and with external stakeholders to develop and implement sustainable business strategies and tactics that drive efficiency, innovation, and environmental benefit in REI’s operational footprint and enable the co-op to thrive in a resource-constrained world. His main focuses are strategies around climate change, waste reduction, sustainable forestry, and green building. Kirk has worked with REI since 2002, after working in a variety of fields including social entrepreneurship, outdoor instruction, and environmental work. He received his MBA in Sustainable Business from Bainbridge Graduate Institute, with his undergraduate degree from Albion College.

15 November

3:00 pm -- 4:50 pm

*Operations Management

TOUR OF ALL-AMERICAN MARINE (logistics details to follow)

- Collins, Karen. `Exploring Business', Chapter 11
- Key Operations Questions

REFLECTIVE JOURNAL (Due by midnight today): What was the best business insight you gained as a result of today's manufacturing tour?

22 November

*Thanksgiving Break

29 November

3:00 pm -- 4:00 pm

*Product Design and Development

Guest Speaker: Shawn Kemp, Big Idea Lab

- Collins, Karen. `Exploring Business', Chapter 10
- Beautiful and Original Product Designs

REFLECTIVE JOURNAL (Due by midnight today): As a manager, what specific actions can you take to accelerate the adoption of products designed for the environment?

*Accounting and Managing Financial Resources

- Collins, Karen. `Exploring Business', Chapters 12 - 13
- Hess, David. Regulating Corporate Social Performance: A New Look at Social Accounting, Auditing, and Reporting
- Sagoff, Mark. Zuckerman's Dilemma: A Plea for Environmental Ethics.

REFLECTIVE JOURNAL (Due by midnight today): What are the barriers to implementing triple-bottom-line accounting principles and practices?

30 November

3:00 pm -- 4:00 pm

CF 115

OPTIONAL

College of Business and Economics Strategy Speaker Series

Steven Windell: Steve’s business career has spanned over forty-eight years. The focus of his career has been on business turnaround or startup with emphasis on the human factor and fact-based decision making. He served as CFO for R.W. Beck and Associates where his responsibilities included accounting, finance, information systems, human resources, and risk management. He also has worked with Touche Ross and Boise Cascade. Currently, Steve is on the Board of Directors of GeoEngineers, Inc. He is a graduate of Whitman College and holds an MBA from the University of Chicago.
06 December

3:00 pm -- 4:50 pm

*Stakeholder Analysis

- Clement, R.W. The Lessons from Stakeholder Theory for U.S. Business Leaders
- MindTools Stakeholder Analysis
- R. E. Freeman & McVea A Stakeholder Approach to Strategic Management

*CASE: Cherry Point Coal Terminal

- Gateway Pacific Terminal at Cherry Point Starts Permit Process
- Coal Proposal Drives a Big Green Wedge into Bellingham Politics
- Coal Shipping to China Takes Center Stage in Whatcom County (video)

REFLECTIVE JOURNAL (Due by midnight tomorrow): This quarter you have had the opportunity to explore a variety of aspects of business. Now comes the 'big picture': what should be considered when setting the strategic direction for an enterprise?


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