Western Washington University Western Washington University

Perspectives on Business
Fall 2014

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Class Schedule:

26 September

1:00 pm -- 2:50 pm

*Introduction to Course

*Meaning of Work

A Powerpoint Handout for this and the following class session can be downloaded by clicking here
If downloading to a PC, the file will likely come through in compressed format. To open as editable file, right-click the .zip folder, select 'open with,' then select 'MSWord.' Save file as MSWord document.

- Collins, Jim. What Comes Next?
- A Greatness That Cannot Be Taught


REFLECTIVE JOURNAL (Due by midnight this coming Sunday): What do your answers to the questions: If you had $20 million in the bank, and only five years to live, what would you continue to do? What would you stop doing? ...reveal about your core values?

03 October

1:00 pm -- 2:50 pm

*Meaning of Work

- Taylor, Frederick. `The Principles of Scientific Management'
- Bronson, P.O. What Should I Do With My Life?
- Hopkins, M. S. 'The World According to Me'
- Peters, T. 'The Brand Called You'


REFLECTIVE JOURNAL (Due by midnight this coming Sunday): Develop one mechanism for ensuring that your work life will be meaningful. This mechanism needs to be both specific as well as 'automatic,' not requiring intention.

10 October

1:00 pm -- 2:50 pm

*Foundations and Social Responsibility of Business

A Powerpoint Handout for this class session can be downloaded by clicking here

- Collins, Karen. `Exploring Business', Chapters 1 - 2

- Friedman, M. 'The Social Responsibility of Business is to Increase its Profits'
- Kelman, Steven. `Cost-Benefit Analysis: An Ethical Critique'
- Woods, LaVerne. New Hybrid Business Entities Combine Business, Social Missions
- Galle, Brian. Social Enterprise: Who Needs It?

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): With what logical rationale can a manager support giving attention to human, social, and environmental consequences when making business decisions?

17 October

1:00 pm -- 2:50 pm

*Ethical Decision-making in Business

Students may access a case worksheet for this class session by clicking here

- Collins, Karen. `Exploring Business', Chapters 4 - 6


Ethics Survey:

Survey of Ethical Theoretic Aptitudes Score:

A profile of class resultes from the above survey can be found by clicking here

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): Select a current business ethics issue (not the proposed Whatcom County coal port) and apply the logic of the ethical decision-making worksheet to the resolution of the dilemma embedded in this issue.

17 October

3:00 pm -- 4:00 pm

PH 146


College of Business and Economics Strategy Speaker Series

Carolyn Corvi


Carolyn Corvi, Retired Vice President and General Manager, Airplane Programs, Commercial Airplanes of Boeing Commercial Airplanes (commercial jet aircraft segment) (2005-2008); Various other positions with Boeing for 34 years, including Vice President and General Manager of 737/757 Programs, Vice President of Aircraft Systems and Interiors, Vice President of the Propulsion Systems Division, Director of Quality Assurance for the Fabrication Division and Director of Program Management for 737/757 Programs. Director-Allegheny Technologies Inc. (2012-Present); Hyster-Yale Materials Handling, Inc. (2012-Present); Goodrich Corporation (2009-2012); Continental (2009-2010).

24 October

1:45 pm -- 2:50 pm


Wilson Library Reading Room

*Western Business Summit

Panel Discussion: Innovative and Entrepreneurial Mindsets: Implication for Business, Community and WWU Students

A panel of 4 or more entrepreneurially oriented innovators bring their experience and knowledge to a facilitated discussion about what students with next-level innovative and entrepreneurial mindsets and/or behaviors might bring to business and society. Discussion will address who would benefit from this and what might the potential results look like. Additionally, the panel will explore what might be some collaborative paths to pursue to bring this next level mindset about. Audience input as well as the panelists will be encouraged.

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): In what specific ways can you apply the principles and practice of entrepreneurship to your professional career goals and plans?

31 October

1:00 pm -- 2:50 pm

*Accounting and Managing Financial Resources

Guest Speaker: Professor Steven Senge

- Collins, Karen. `Exploring Business', Chapters 12 - 13
- Hess, David. Regulating Corporate Social Performance: A New Look at Social Accounting, Auditing, and Reporting
- Sagoff, Mark. Zuckerman's Dilemma: A Plea for Environmental Ethics.

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): What are the barriers to implementing triple-bottom-line accounting principles and practices?

06 November

1:00 pm -- 5:00 pm

*Business Career Fair

November 6, 2014
1 p.m. - 5:00 p.m.
MAC Gym - Wade King Student Rec Center

Job and Internship Listings:

Please click HERE to access Viking CareerLink, where you can search job postings, set up email alerts, and research employers who have partnered with Western.

Career Fair Preparation Events:

Resume Clinics
Polish up your resume prior to the career fair at one of our resume clinics! Bring an electronic copy of your drafted resume and get feedback to ensure it is employer-ready (stay tuned for announcements about resume clinics)

Preparing for a Career Fair

How to Make Effective Use of a Career Fair
Blog Post -- Making the Most of Career Fairs
What to Wear
Keys to Success
Career Fair Checklist

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): What new insights about your professional future did you gain as a result of visiting the Business Career Fair? Further, what conclusions (if any) did you draw about desirable sectors/industries/companies as a result of you visit?

07 November

1:00 pm -- 3:50 pm

*Operations Management

TOUR OF ALL-AMERICAN MARINE (logistics details to follow)

- Collins, Karen. `Exploring Business', Chapter 11

- Key Operations Questions

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): What was the best business insight you gained as a result of today's manufacturing tour?

07 November

3:00 pm -- 4:00 pm

CF 120


College of Business and Economics Ethics/Social Responsibility Speaker Series


14 November

1:00 pm -- 2:50 pm


- It turns out we have a bit of a 'hole' in our schedule today, and I think it would be useful to pause and answer any business-discipline-related questions you might have. Therefore, your assignment is to bring two questions about business--preferably stimulated by course content, either in class or out of class--that you would like answered. We will spend the class time exploring answers to these questions.

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): So...what was the best insight you gleaned from today's class...and how will it shape how you think about business?

21 November

1:00 pm -- 2:50 pm

*Product Design and Development

Guest Speaker: Shawn Kemp, Big Idea Lab

- Collins, Karen. `Exploring Business', Chapter 10

- Beautiful and Original Product Designs

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): As a manager, what specific actions can you take to accelerate the adoption of products designed for the environment?

28 November

*Thanksgiving Break

05 December

1:00 pm -- 2:50 pm

*Stakeholder Analysis

- Access and view the web-based streaming video here prior to class

- Clement, R.W. The Lessons from Stakeholder Theory for U.S. Business Leaders
- MindTools Stakeholder Analysis
- R. E. Freeman & McVea A Stakeholder Approach to Strategic Management

*CASE: Cherry Point Coal Terminal

- Gateway Pacific Terminal at Cherry Point Starts Permit Process
- Coal Proposal Drives a Big Green Wedge into Bellingham Politics
- Coal Shipping to China Takes Center Stage in Whatcom County (video)

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): This quarter you have had the opportunity to explore a variety of aspects of business. Now comes the 'big picture': what should be considered when setting the strategic direction for an enterprise?

And finally...review your full set of reflective journal entries, indicate what course grade you think is justified on the basis of these entries, and offer a brief justification for this course grade.

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