Western Washington University Western Washington University

Perspectives on Business
Fall 2015

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Class Schedule:

25 September

1:00 pm -- 2:50 pm

*Introduction to Course

Based on the highlighted portions of the speech (see Pope Francis addresses Congress), discuss with one another what message Pope Francis is communicating regarding either economics and/or business.
* What lessons do you see Pope Francis advocating?
* What are the barriers to moving in the direction of implementing practices around these lessons?
Following your discussion, you are to draft a one-page summary of your thoughts on the above questions, which will be uploaded through the Canvas learning platform as your first reflective journal assignment.

The link to the video of Pope Francis' address can be found here:


02 October

1:00 pm -- 2:50 pm

This assignment is based on forging connections between the following two assigned readings:

Are Corporations Inherently Wicked? 


Grapes of Wrath Chapter 5

While your task is to outline as many connections--both by way of comparison as well as by way of contrast--as you can, you should at least cover the following:

1) Which organizational stakeholders are represented by the a) representatives of the owners of the land, b) tenant farmers, and c) tractor driver?

2) Whose interests does the tractor driver see himself representing--and how can this be related to the concept ofcorporate social responsibility?

3) Perhaps the core question in the Grapes of Wrath reading is...Who do we shoot? What is the answer to this question...and why?

4) In light of the above, if you were to provide a concise statement outlining the responsibilities of those who manage corporations...what would it state...and what would you offer by way of logical argument in defense of this statement?

NOTE: Video content related to the above readings can be found through the following two course files:

CORPORATION.wmvView in a new windowClick to view

GRAPES_OF_WRATH_Reading.wmvView in a new windowClick to view

09 October

1:00 pm -- 2:50 pm

*Meaning of Work

A Powerpoint Handout for this and the following class session can be downloaded by clicking here
If downloading to a PC, the file will likely come through in compressed format. To open as editable file, right-click the .zip folder, select 'open with,' then select 'MSWord.' Save file as MSWord document.

- Collins, Jim. What Comes Next?
- A Greatness That Cannot Be Taught


16 October

1:00 pm -- 2:50 pm

*Meaning of Work

- Taylor, Frederick. `The Principles of Scientific Management'
- Bronson, P.O. What Should I Do With My Life?
- Hopkins, M. S. 'The World According to Me'
- Peters, T. 'The Brand Called You'


REFLECTIVE JOURNAL (Due by midnight this coming Sunday): Develop one mechanism for ensuring that your work life will be meaningful. This mechanism needs to be both specific as well as 'automatic,' not requiring intention.

23 October

1:00 pm -- 2:50 pm


Effie Eisses/Teri Hall


REFLECTIVE JOURNAL (Due by midnight this coming Sunday): What was the best business insight you gained as a result of today's manufacturing tour?

30 October

1:00 pm -- 2:50 pm

*Ethical Decision-making in Business

Students may access a case worksheet for this class session by clicking here

- Collins, Karen. 'Exploring Business', Chapters 4 - 6


Ethics Survey:

Survey of Ethical Theoretic Aptitudes Score:

A profile of class resultes from the above survey can be found by clicking here

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): Select a current business ethics issue (not the proposed Whatcom County coal port) and apply the logic of the ethical decision-making worksheet to the resolution of the dilemma embedded in this issue.

College of Business and Economics Strategy Speaker Series
David Antisdale, Senior Vice-President, Caruso Affiliated

05 November

1:00 pm -- 5:00 pm

Viking Union Multipurpose Room

*Business Career Fair

Job and Internship Listings:

Please click HERE to access Viking CareerLink, where you can search job postings, set up email alerts, and research employers who have partnered with Western.

Career Fair Preparation Events:

Resume Clinics
Polish up your resume prior to the career fair at one of our resume clinics! Bring an electronic copy of your drafted resume and get feedback to ensure it is employer-ready (stay tuned for announcements about resume clinics)

Preparing for a Career Fair

How to Make Effective Use of a Career Fair
Blog Post -- Making the Most of Career Fairs
What to Wear
Keys to Success
Career Fair Checklist

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): What new insights about your professional future did you gain as a result of visiting the Business Career Fair? Further, what conclusions (if any) did you draw about desirable sectors/industries/companies as a result of you visit?

06 November

1:00 pm -- 3:50 pm

1:45 pm -- 2:50 pm


Viking Union Multipurpose Room

*Western Business Summit

Panel Discussion: Innovative and Entrepreneurial Mindsets: Implication for Business, Community and WWU Students

A panel of 4 or more entrepreneurially oriented innovators bring their experience and knowledge to a facilitated discussion about what students with next-level innovative and entrepreneurial mindsets and/or behaviors might bring to business and society. Discussion will address who would benefit from this and what might the potential results look like. Additionally, the panel will explore what might be some collaborative paths to pursue to bring this next level mindset about. Audience input as well as the panelists will be encouraged.

13 November

1:15 pm -- 2:50 pm

NOTE: Class will commence 15 minutes later than usual, and will adjourn to Parks Hall 441 at 1:45 in order for students to join a conversation hour with Ross MacFarlane from 1:45 pm -- 2:45 pm

*Ross MacFarlane

BELLINGHAM Western Washington University's College of Business and Economics (CBE) will host Ross Macfarlane as part of its Sustainability Speaker Series on Friday November 13, 2015. Mr. Macfarlane will make a formal presentation, "Revolution Required: Climate, Energy and the Road Through Paris", from 3:00-4:00 PM in AW 210. The presentation is free and open to the public.

Ross MacFarlane is a leader in socially and environmentally responsible communities, with more than 30 years of experience working on public policy and environmental issues. He was a partner at Preston Gates & Ellis (now K&L Gates), where he managed the environmental law. He was recognized as a "Superlawyer" in the areas of Environmental, Transportation and Public law. He also served on the management team for an agency working to build urban mass transit. A Northwest native, Ross is a graduate of Pomona College and University of Washington School of Law.

Currently, Mr. Macfarlane manages Climate Solutions' Business Partnership Program, which helps build support in the region's corporate community for strong climate and energy policy and private investment in solutions. He is active in promoting strong climate and energy policy on a state and federal level. He also leads Climate Solutions' Sustainable Advanced Fuels Program, which is accelerating the adoption of low-carbon alternatives to petroleum fuels in transportation. Ross recently led Sustainable Aviation Fuels Northwest, the first stakeholder roadmap for cleaner fuels to power the next generation of flight.

The WWU College of Business and Economics Sustainability Speaker Series program brings senior business leaders to campus to interact with students and share their perspectives and experiences related to sustainability and business. The Speaker Series is presented by the CBE's Center for Innovation in Education.

For more information about these events and others, please contact Dr. Sandra Mottner at (360) 650-2403.

WWU is an equal opportunity institution. For disability accommodation, please contact Dr. Sandra Mottner with the College of Business & Economics at (360) 650-2403 or Sandra.Mottner@wwu.edu.

- Arch Coal falters, along with its hopes for coal export through the Northwest
- Paris 2015: Getting a global agreement on climate change
20 November

1:00 pm -- 2:50 pm

*Foundations and Social Responsibility of Business

A Powerpoint Handout for this class session can be downloaded by clicking here

- Collins, Karen. `Exploring Business', Chapters 1 - 2

- Friedman, M. 'The Social Responsibility of Business is to Increase its Profits'
- Kelman, Steven. `Cost-Benefit Analysis: An Ethical Critique'
- Woods, LaVerne. New Hybrid Business Entities Combine Business, Social Missions
- Galle, Brian. Social Enterprise: Who Needs It?

27 November

*Thanksgiving Break

04 December

1:00 pm -- 2:50 pm

*Stakeholder Analysis

- Access and view the web-based streaming video here prior to class

- Clement, R.W. The Lessons from Stakeholder Theory for U.S. Business Leaders
- MindTools Stakeholder Analysis
- R. E. Freeman & McVea A Stakeholder Approach to Strategic Management

*CASE: Cherry Point Coal Terminal

- Gateway Pacific Terminal at Cherry Point Starts Permit Process
- Coal Proposal Drives a Big Green Wedge into Bellingham Politics
- Coal Shipping to China Takes Center Stage in Whatcom County (video)

REFLECTIVE JOURNAL (Due by midnight this coming Sunday): This quarter you have had the opportunity to explore a variety of aspects of business. Now comes the 'big picture': what should be considered when setting the strategic direction for an enterprise?

And finally...review your full set of reflective journal entries, indicate what course grade you think is justified on the basis of these entries, and offer a brief justification for this course grade.

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