Western Washington University
Western Washington University

Perspectives on Business
Fall 2018

Course Syllabus:

Meets: F 1:00 pm -- 2:50 pm (PH-228; CRN 40870)
Instructor: Professor Craig P. Dunn, PhD
Office: PH 317
Office Hours: by appointment through https://calendly.com/wilderprofessor
Phone: 360-650-2593 (office/voicemail)
E-mail: wilderprofessor@wwu.edu
URL: www.wilderprofessor.com
twitter: @wilderprofessor

An introduction to perspectives on the nature of business in society, the development of the firm and how organizations function.

What is the corporation? Do corporations--and more particularly the managers who represent them--have any responsibilities beyond seeking to maximize shareholder wealth? How are organizations best structured for enduring success...with respect to accounting, economics, finance, management, marketing, operations? These and other related questions provide the 'grist' for this course.

This course is designed to be a challenging and exciting course for the undergraduate scholars student. The overriding pedagogical objective is to sharpen your abilities to think critically and to diagnose situations from a social perspective. Accomplishing this objective entails introducing you to a broad range of business frameworks, necessarily taking account of the complexities and constraints imposed by the environment in which the firm operates, why the environment must be attended to--and how it affects the moral character of decisions.


o Social context
? Describe the common ways of explaining ethical/social duties in business
? Identify the relationships and responsibilities business has to stakeholder groups
? Explain the nature and imperative of a “market economy” and citizens self-identifying as consumers
o Legal/regulatory context
? Describe the sources of legal rules and regulations
? Explain the need for and various types of business regulation
o Political context
? Discuss how business is expected to respond to, or reflect, societal expectations, and the consequences of not doing so
? Describe how business influences the regulatory process
? Summarize the history of relationships among business, government, and society
o Ecological context
? Explain the effects of business on the environment, and why it has those effects
? Discuss how and why government regulation affects the environment
o Ethical theories and models of ethical reasoning;
? Discuss how societal values are incorporated into ethical reasoning
o Global economic environment
? Identify the effects on business decisions of operating across borders

A maximum of 100 points may be accumulated in this course. Points are computed based on the timeliness and quality/thoroughness of reflective journal entries (individual rubrics for each assignment are included on the 'Assignments' tab on the Canvas site: https://wwu.instructure.com/courses/1234480/assignments).

Grading policy anticipates that faculty members are expected to use all grades from A to F to distinguish among level of academic accomplishment, with the grade for average undergraduate achievement being a C. The following grading standards will be used to determine your final course grade. Students are responsible for monitoring their own progress throughout the semester.

93 - 100 points


90 - 92.9 points


86.5 - 89.9 points


83 - 86.4 points


80 - 82.9 points


76.5 - 79.9 points


73 - 76.4 points


70 - 72.9 points


66.5 - 69.9 points


63 - 66.4 points


60 - 62.9 points


In a section entitled Grades and Intellectual Honesty, the Western Washington University catalog states:

Grades are given for the student’s work and achievement. Fair evaluation of students’ work and helpful instruction are possible only when students submit work which genuinely reflects their own reading, computation, research and thoughts and is their own production, whether in writing or other format(s). Intellectual dishonesty can result in a failing grade and the placement of a note in the student’s permanent record. For the university’s policy on academic dishonesty, see Appendix D.

Students involved in any form of academic dishonesty (including but not limited to plagiarism or `cheating') on any MGT 202 coursework will receive a failing grade for the course.

'. . .my spirit never walked beyond our counting house. . .[It] never roved beyond the narrow limits of our money-changing hole.'
'But you were always a good man of business, Jacob,' faltered Scrooge.
'Business!' cried the Ghost, wringing his hands again. 'Mankind was my business. The common welfare was my business. . .'-Jacob Marley
A Christmas Carol
(Charles Dickens)

All readings will be posted to the Canvas site for the course: https://wwu.instructure.com/courses/1234480. Each is referenced as part of a relevant reflective journal 'prompt' (see below).

One on-line textbook is required: Exploring Business, by Karen Collins. This textbook may be accessed for as little as $29.95 at the following URL: https://students.flatworldknowledge.com/course/2586948. In addition to the 'online access' option, from this site students may purchase 'Ebook downloads,' 'Color Textbook,' and/or 'bundled' versions of the text. Additional on-line required readings are available on the Canvas site, either through the 'Files' tab or within required reflective journal 'prompts' (see below). Students are expected to 'digest' each assigned reading before the scheduled class session for which it is assigned.

For each week the class schedule will indicate a 'prompt' for your reflective journal (see https://wwu.instructure.com/courses/1234480 for due dates; entries are due by midnight). This term-long assignment is designed to engage you in critical thinking: critique, synthesis, analysis, and application.

For each reflective journal posting, students are to 'cut and paste' the 'prompt' for the assignment into a new thread within their own journal, and then provide their reflections on the 'prompt.' To submit an entry, do the following:

o Click on the target assignment
o Cut and paste the 'prompt' from the assignment into the BODY of a .doc or .docx file
o Attache completed file and click 'submit assignment'

Only each individual student, as well as the faculty member, have access to journal posts--which are time and date stamped upon submission. Journal entries are evaluated on timeliness, thoroughness, and thoughtfulness in addressing the issue under consideration; students should pay particular attention to the rubric for each reflective journal post for more detailed evaluation criteria.

There are no examinations for this course.

There are no writing assignments for this course

"Greed, for want of a better term, is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed in all of its forms-greed for life, for money, for love, knowledge-has marked the upward surge of mankind."-Gordon Gecko
Oliver Stone's Wall Street

There are no team projects for this course.

Class participation is mandatory. Failure to attend scheduled class sessions may be reflected in final course grading.

28 September

1:00 pm -- 2:50 pm

*Introduction to Course

05 October

1:00 pm -- 2:50 pm

*Corporate Governance / Social Purpose Corporations

*GUEST: JongWook Kim, Stockholder / Stakeholder Overview (1:00 - 2:00)

- Exploring Business, by Karen Collins: Chapters 4 - 5

Download a PowerPoint handout for this class session by clicking here

- Friedman, M. The Social Responsibility of Business is to Increase its Profits
- Monks, R.A.G. & Minow, N. The Myth of the Director's Duty
- Social Purpose Corporations: HB-2239
- Social Purpose Corporations: SB-6230

- Mirzanian, S. Washington's Social Purpose Corporation: Creating Accountability for Corporations or Simply Providing a Halo to Undeserving Corporations?


A review of these topics may be accessed from the following web-based streaming video feeds:


Reflective Journal #1:
https://wwu.instructure.com/courses/1234480/assignments/4377909 (due 10-11-2018)

12 October

1:00 pm -- 2:50 pm

*Meaning of Work

- Exploring Business, by Karen Collins: Chapters 7

A Powerpoint Handout for this and the following class session can be downloaded by clicking here
If downloading to a PC, the file will likely come through in compressed format. To open as editable file, right-click the .zip folder, select 'open with,' then select 'MSWord.' Save file as MSWord document.

- Collins, Jim. What Comes Next?
- Halberstam, D. A Greatness That Cannot Be Taught

- O'Keeefe P.A., Dweck, C.S. & Walton, G.M. Implicit Theories of Interest: Finding Your Passion or Developing It?


*GUEST: Dawna Drum, Accounting Overview (2:00 - 2:50)

- Exploring Business, by Karen Collins: Chapters 12

- 5 Things You Need to Know About the Future of Accounting
- The Future of Accounting: Top 5 Trends for 2018 and Beyond

Reflective Journal #2:
https://wwu.instructure.com/courses/1234480/assignments/4377907 (due 10-18-2018)

19 October

1:00 pm -- 2:50 pm

*GUEST: Lucas Senger, Diversity - Equity - Inclusion Overview

- Exploring Business, by Karen Collins: Chapter 7

Reflective Journal #3 (due ---):

26 October

1:00 pm -- 2:50 pm

Wilson Library - Reading Room


The College of Business & Economics is proud to present the annual Western Business Summit on Friday, October 26. You’ll have an opportunity to engage with industry leaders in an informative panel discussion and keynote presentation on the corporate case to building a culture of diversity, equity and inclusion.

The summit includes opportunities to network, ask relevant questions to the esteemed panel, and explore the business case for this initiative with other professionals. Enjoy special keynote speaker, Sheryl Willert of Williams Kastner, and panelists from Starbucks, the Lummi Nation, Bank of America, Moss Adams, and AbiliTrek. Opening remarks provided by WWU President Sabah Randhawa.

A catered lunch, expert panelist and keynote speech, and networking hour with beer and wine are all included.

Register Here

Reflective Journal #4 (due ---):

01 November

1:00 pm -- 5:00 pm

Wade King Rec Center Mac Gym


*Business Career Fair

Job and Internship Listings:

Please click HERE to access Viking CareerLink, where you can search job postings, set up email alerts, and research employers who have partnered with Western.

Career Fair Preparation Events:

Resume Clinics
Polish up your resume prior to the career fair at one of our resume clinics! Bring an electronic copy of your drafted resume and get feedback to ensure it is employer-ready (stay tuned for announcements about resume clinics)

Preparing for a Career Fair

How to Make Effective Use of a Career Fair
Blog Post -- Making the Most of Career Fairs
What to Wear
Keys to Success
Career Fair Checklist

02 November

1:00 pm -- 2:50 pm

*GUEST: Yvonne Durham, Economics Exercise (1:00 - 1:50)

- Exploring Business, by Karen Collins: Chapter 1.4 - 1.8

*Business Career Fair Debrief

Reflective Journal #5 (due ---):

09 November

1:00 pm -- 2:50 pm

*TOUR: All American Marine

- Exploring Business, by Karen Collins: Chapters 11

Reflective Journal #6 (due ---):

16 November

1:15 pm -- 2:50 pm


*GUEST: Mark Staton, Marketing Overview (1:00 - 2:00)

- Exploring Business, by Karen Collins: Chapters 9 - 10

*Ethical Decision-making in Business

- Exploring Business, by Karen Collins: Chapters 2.1 - 2.5

Students may access a case worksheet for this class session by clicking here

- Dunn, Craig P. 'Integrity Matters'


Ethics Survey:

Survey of Ethical Theoretic Aptitudes Score: select here ( -7 ) ( -6 ) ( -5 ) ( -4 ) ( -3 ) ( -2 ) ( -1 ) ( 0 ) ( +1 ) ( +2 ) ( +3 ) ( +4 ) ( +5 ) ( +6 ) ( +7 )


A profile of class resultes from the above survey can be found by clicking here

Reflective Journal #7 (due ---):

23 November

1:00 pm -- 2:50 pm

*Thanksgiving Break

30 November


*GUEST: Chris Califf, Decision Sciences Overview (1:00 - 1:50)

- Exploring Business, by Karen Collins: Chapters 15

*Corporate Social Responsibility

Download a PowerPoint handout for this class session by clicking here
- Carroll, Archie B. 'The Pyramid of Corporate Social Responsibility'
- Arthur D. Little 'The Business Case for Corporate Social Responsibility'
Merck (Business Enterprise Trust video)


- Hardin, G. The Tragedy of the Commons

Reflective Journal #8 (due ---):

07 December

1:00 pm -- 2:50 pm

*Stakeholder Analysis

- Exploring Business, by Karen Collins: Chapters 16

- Access and view the web-based streaming video here prior to class

- Silverstein, P.S. & Decarlo, N. The Innovators's Toolkit Stakeholder Management
- MindTools Stakeholder Analysis
- R. E. Freeman & McVea A Stakeholder Approach to Strategic Management

*CASE: Cherry Point Coal Terminal

- Gateway Pacific Terminal at Cherry Point Starts Permit Process
- Coal Proposal Drives a Big Green Wedge into Bellingham Politics
- Coal Shipping to China Takes Center Stage in Whatcom County (video)

Reflective Journal #9 (due ---):

Return to Professor Dunn's home page.