Western Washington University Western Washington University ------------------------------------------------------------------------- --------------------------------

Business and its Environment

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Discussion Questions for Ford /Firestone Case:


1) What are the key issues in the Ford/Firestone case?

2) What are the one or two core problems which gave rise to these issues?

3) What should be done to insure that such problems/issues do not reoccur?

4) If you were to assess the 'goodness' or 'badness' of any particular issue in this case, how would you go about thinking through this assessment? What was 'good' about what Ford/Firestone did, and why? What was 'bad' about what Ford/Firestone did, and why?


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