Western Washington University Western Washington University ------------------------------------------------------------------------- --------------------------------

Business and its Environment:
Winter 2009

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Meets: T/R 12:00 pm -- 1:50 pm (ES-410; CRN 11461)
Instructor: Assoc. Professor Craig P. Dunn, PhD
Office: PH 206A
Office Hours: 11:00 -- 11:50 am T/R, and by appointment
Phone: 360-650-2593 (office/voicemail)
E-mail: craig.dunn@wwu.edu
URL: www.dunn.cc

A study of the business decision-making process as these decisions interact with the social, technological, political/legal and economic environments. The causes and effects of the regulation of business are developed and explored.

What is the corporation? Do corporations--and more particularly the managers who represent them--have any responsibilities beyond seeking to maximize shareholder wealth? Is the term 'business ethics' an oxymoron? What is the source of moral truth? These and other related questions provide the 'grist' for this course.

This course is designed to be a challenging and exciting course for the undergraduate business student. Two major themes will provide direction throughout the quarter: business ethics and corporate social responsibility. Most of your prior business coursework has been concerned with highly structured topics closely related to a well-developed body of theory; not so with business ethics/corporate social responsibility. There is not a specific set of skills serving to lead you through the course, and no unifying meta-theory to inform your decisions. The problems and issues of business ethics/corporate social responsibility embrace the entire spectrum of business and management disciplines. Many variables and situational factors must be dealt with at once; weighing the 'pros and cons' of a particular course of action necessitates a total enterprise perspective.

This course has been included in your business curriculum in order to stress the appropriateness of moral judgement as a central component of business decision making. The overriding pedagogical objective is to sharpen your abilities to think critically and to diagnose situations from an ethical perspective. Accomplishing this objective entails introducing you to a broad range of ethical frameworks. Application of such models of moral reasoning necessarily takes account of the complexities and constraints imposed by the environment in which the firm operates, why the environment must be attended to, and how it affects the moral character of decisions.


o Ethical context
 Define “ethics” as applied to business
 Explain how ethics is different from legal compliance
 Recognize the ethical issues in a business situation
 Discuss the uses of a corporate social audit and code of conduct
 Explain how a firm promotes and practices ethical behavior
o Social context
 Describe the common ways of explaining ethical/social duties in business
 Identify the relationships and responsibilities business has to stakeholder groups
 Explain the nature and imperative of a “market economy” and citizens self-identifying as consumers
o Legal/regulatory context
 Describe the sources of legal rules and regulations
 Use legal reasoning in a case
 Explain the basics of business law
 Explain the need for and various types of business regulation
 Summarize the ways disputes are resolved and the advantages of each
o Political context
 Discuss how business is expected to respond to, or reflect, societal expectations, and the consequences of not doing so
 Describe how business influences the regulatory process
 Summarize the history of relationships among business, government, and society
o Ecological context
 Explain the effects of business on the environment, and why it has those effects
 Identify the theories, methodology, and standards used to measure environmental damage and remediation
 Discuss how and why government regulation affects the environment
 Summarize theories on the limits of growth
 Recognize concepts for a steady-state economy
o Ethical theories and models of ethical reasoning;
 Describe several important ethical theories
 Explain the stages of moral development in men and women
 Discuss how societal values are incorporated into ethical reasoning
o Global economic environment
 Identify the effects on business decisions of operating across borders

A maximum of 1000 points may be accumulated in this course. Point distribution varies as follows (see grading contract at back of syllabus for details):

o Reflective Journal 100 points
o Writing Assignments 0-250 points
o Midterm Exam #1 150-250 points
o Midterm Exam #2 150-250 points
o Final Exam 0-250 points
o Team Project 150-250 points

Grading policy anticipates that faculty members are expected to use all grades from A to F to distinguish among level of academic accomplishment, with the grade for average undergraduate achievement being a C. The following grading standards will be used to determine your final course grade. Students are responsible for monitoring their own progress throughout the semester.

930 - 1000 points


900 - 929 points


865 - 899 points


830 - 864 points


800 - 829 points


765 - 799 points


730 - 764 points


700 - 729 points


665 - 699 points


630 - 664 points


600 - 629 points


In a section entitled Grades and Intellectual Honesty, the Western Washington University catalog states:

Grades are given for the student’s work and achievement. Fair evaluation of students’ work and helpful instruction are possible only when students submit work which genuinely reflects their own reading, computation, research and thoughts and is their own production, whether in writing or other format(s). Intellectual dishonesty can result in a failing grade and the placement of a note in the student’s permanent record. For the university’s policy on academic dishonesty, see Appendix D.

Students involved in any form of academic dishonesty (including but not limited to plagiarism or `cheating') on any MGT 482 coursework will receive a failing grade for the course.

'. . .my spirit never walked beyond our counting house. . .[It] never roved beyond the narrow limits of our money-changing hole.'
'But you were always a good man of business, Jacob,' faltered Scrooge.
'Business!' cried the Ghost, wringing his hands again. 'Mankind was my business. The common welfare was my business. . .'

-Jacob Marley
A Christmas Carol
(Charles Dickens)

Three texts are assigned: Business Ethics: A Managerial, Stakeholder Approach (Weiss), Taking Sides (Newton & Ford), and The Principles of Scientific Management (Taylor). Students are expected to read each assigned chapter before the scheduled lecture for that chapter. Assigned case studies, supplementary reading materials, and course videos will be available on the course website. Students will be provided social change project abstracts as well as case studies for presentations by their class colleagues.

For roughly half the weeks the class schedule will indicate a 'prompt' for your reflective journal (see course schedule for due dates). This term-long assignment accounts for ten percent of your course grade, and is designed to engage you in linking the course content with your application project (whether a social change project or a case analysis).

For each week during which a reflective journal assignment is posted, students are to 'cut and paste' the 'prompt' from the course schedule into a new thread within their own journal, and then provide their reflections on the 'prompt.' The reflective journal is to be kept in Blackboard. To post an entry, do the following:

o Click on the 'journal' button in the left menu bar
o Click on 'view'
o Click on 'new entry'
o Enter a BRIEF journal entry title
o Cut and paste the 'prompt' from the course schedule into the BODY of the journal entry
o Click 'save' (following completion of journal entry)

Only each individual student, as well as the faculty member, have access to journal posts--which are time and date stamped upon submission. Journal entries are evaluated on timeliness and thoroughness in addressing the issue under consideration.

Three exams will be given, covering assigned texts, assigned readings, class lectures, streaming video, and/or case project presentations. The exams will include short essay, multiple choice, true/false and fill-in questions. The midterm exams will cover the introductory lectures as well as Weiss's text, and are not designed to be comprehensive; the final exam will focus on concluding lectures, but is additionally designed to be comprehensive in nature. Consult course schedule for an outline of topics to be covered on each exam (includes links to study guides).

There will be four writing assignments throughout the term (see course schedule for due dates). All assignments relate directly to the course content, either as presented in class or as covered in assigned readings. Each paper will take the form of a two page, double-spaced, typed paper which directly addresses the question(s) posed. While it is certainly allowable for students to discuss these writing assignments with one another, final papers ought to be recognizable as the 'independent' work of the student submitting the writing assignment.

Papers are to be submitted electronically to craig.dunn@wwu.edu. The e-mail memo line as well as the MS Word file name MUST begin with the LAST NAME of the student and also include the course designation (MGT 482).

If you need help with your writing, please access the following link: List of Good Sources for Improving your Writing and Presentations.

"Greed, for want of a better term, is good. Greed is right. Greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed in all of its forms-greed for life, for money, for love, knowledge-has marked the upward surge of mankind."

-Gordon Gecko
Oliver Stone's Wall Street

Each student shall participate in a team project, with the primary objective being to link theory and practice. Two options are available for this assignment:

Option A: Design and implement social change within an organization.

Students selecting this option shall work in four to six member teams to design and implement a social change project within an organization of their choosing. This could include a wide range of options, from instituting a recycling program at a community business to convincing local hotel management to make excess room capacity available to the homeless to workplace AIDS education program implementation (for sample descriptions from past semesters, click here). While the group is to strive for effective implementation of their plan, the grade for this assignment is not entirely dependent on the success of the change program. Particular attention should be paid to How to Contact Community Agencies.

The group is to give an oral account of their project to the class. This debriefing is to include: (1) an overview of the social change program; (2) ethical and social reasons for its importance; and (3) an assessment of both the degree of success of the intervention (to include a cost/benefit analysis--for a guide click here), as well as the reasons for the program's success or failure. Representative(s) from any organizations which were partners with the social change project must be in attendance at this presentation.

A two-page executive summary of the project in electronic format, as well as written project documentation (e.g., copies of correspondence between group members and their chosen organization, e-mail and phone logs, etc.), must be provided at the time of presentation.

A 'Project Proposal' form is to be submitted by each group no later than the second week of the course. In addition, a 'Scope of Service' contract is to be negotiated between each MGT 482 group and donor and/or beneficiary representatives. If any cash is collected as part of the project, a legitimate beneficiary organization (with current 501(c)3 non-profit status) must be designated the 'fiscal agent' for the collection of such monies.

Option B: Analyze a contemporary business ethics case using the principles outlined in lecture and readings.

Each two to three member team selecting this option is to prepare both an oral as well as a comprehensive written (due 7-10 days following the class presentation) analysis of a business ethics case of their own choosing, to include: (1) a statement identifying the moral dilemma; (2) listing of alternatives providing resolution of this moral dilemma; (3) analysis of proposed resolutions from the perspective of legal as well as moral theory; (4) selection of optimal resolution (with supporting defense from both the managerial and ethical perspectives); as well as (5) suggestions for implementation. Any assumptions made must be clearly identified as such, but do not 'assume away' the dilemma--resolve it!

A 'Case Proposal' form is to be submitted by each group no later than the second week of the course. . Cases can come from any appropriate current source; the Wall Street Journal and the 'Social Issues' column of Business Week are among the more popular periodicals for sourcing business ethics cases. Cases are to be presented during a class session related to the topic of the case (see course schedule for topic dates).

For either option, reporting will take the form of a 20 minute oral presentation followed by a 10 minute question and answer session. Be creative. Prepare the analysis as if you were presenting the information to any fitting audience you explicitly identify, to be role-played by those students not in your group (who will be accountable for posing relevant questions to the presenting group).Areas considered (in addition to those previously or subsequently mentioned) in grading the team project are listed in the table below.

o creativity of intervention/timeliness of case
o comprehensiveness of intervention/recommendations
o success of intervention/feasibilty of case resolution
o adequacy of cost/benefit analysis
o use of ethical and social theory to support arguments
o clarity and conciseness of arguments
o professionalism of presentation
o creativity of presentation
o ability to engage the class with the presentation

Outlined above are the course activities available to students. Ranges of possible points have been listed above. Each student is to fill out and return to the instructor a binding contract for work to be completed this term (see below). You are to fill out the number of points desired for each activity. The total number of points must total 1000. Points for each activity will range from 15-25% of the course grade, depending upon the individual assignment and weightings. Points must be selected in increments of 50. Note that you are given the option of opting out of either the term paper or the final examination.

For example, a student may choose to minimize the points on the exams by completing all other coursework at close to the maximum points possible:

o Reflective Journal 100 points
o Writing Assignments 200 points
o Midterm Exam #1 150 points
o Midterm Exam #2 150 points
o Final Examination 200 points
o Team Project 200 points

In all cases, class participation is mandatory. Failure to attend scheduled class sessions may be reflected in final course grading.

To send your MGT 482 contract, fill out the following form thoroughly and completely. This form must be submitted electronically. A copy of each contract will be posted to the course Blackboard site by the end of the fourth week of class.

Management 482 Contract:

The following agreement is entered into by the designated MGT 482 student and Professor Dunn for work to be completed Winter term, 2009. It is understood that this agreement is not subject to change. Additionally, course participation (or lack thereof) may be reflected in final course grading.

Section #

First Name: Last Name:

Western ID:

Complete E-mail Address:

Point Objective for Reflective Journal:

Point Objective for Midterm Examination #1:

Point Objective for Midterm Examination #2:

Point Objective for Final Examination:

Point Objective for Writing Assignments:

Point Objective for Team Project:

Please make certain the above point objectives total 1000.

By sending this form, you agree to be evaluated on the basis of this contract as well as by the terms of the course as outlined in this syllabus.

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